60 Minute MVP Instructions

60 Minute MVP Instructions

You are about to do something amazing!

In only one hour, you are going to:

  1. Launch a product landing page
  2. Create an explainer video about that product
  3. Test whether people want the product

…even if you have no coding, design, or video production experience!

The mantra of this experience is

When it comes to MVPs, done is better than perfect!

Step 1: Break into Specialty Teams

To launch an MVP in 60 minutes, split your team in to specialized sub-teams that will work in parallel:

  • Landing Page Team
  • Video Team
  • Currency Team

Step 2: Create Content

Landing Page Team Instructions

This team is in charge of creating the website where customers will learn about, and purchase, the product. Most importantly, this team is responsible for:

  • Marketing copy (aka words) used on the site
  • Design of the site
  • Incorporating the work of the other Specialty Teams

Here’s How:

launch page

  1. Sign up for a demo account here
  2. Watch the video above. It shows exactly how to create a landing page.

Remember done is better than perfect!

Video Team Instructions

This team is in charge of describing the problem and how you will solve it . . . with a 30 second video.

Here’s How:

  1. Create a PowToon account here: PowToon.com
  2. Watch the video above to learn how to create a video.
  3. Publish the video to YouTube 15 minutes before the deadline! It can take a while to show up, so better to publish early than late. If it goes quickly, you can tweak and re-publish.

Remember done is better than perfect!

Currency Team Instructions

This team is in charge of validating real customer demand by collecting some form of “currency” from customers.

The first step is choosing the form of currency to collect. Some examples are:

  • Customer email addresses
  • 1-on-1 meetings scheduled
  • Credit card pre-orders

Currency Option #1: Email Addresses

Email addresses are the easiest form of currency to collect from customers, but they also carry the least weight in terms of validation.

While getting someone’s email address is a great step towards validating interest in a solution, it’s a far cry from collecting actual money. Just because they provide an email address, doesn’t mean they’ll pay for a product.

That said, it can be advantageous for you to start off testing whether you can get email addresses from customers potentially interested in your product.

To collect email addresses, you’ll need to:

  1. Sign up for Mailchimp‘s free account (or use a similar service)
  2. Connect the Unbounce landing page to the Mailchimp account. Instructions here

Currency Option #2: Meetings

If your product solves problems for businesses, you could need to meet with buyers individually. In this case, it can be best to test demand for your product by seeing if you can get customers to agree to talk with you about your product.

During these 1-on-1 conversations, you can conduct Solution Interviews and ideally, you will be able to ask the customer to sign a Letter of Intent.

Before you have the meeting though, you will need to get it scheduled. Here’s how:

  1. Sign up for Calendly’s free service
  2. Embed Calendly into the Unbounce page so customers can schedule a time to meet

**Note, this form of currency isn’t ideal if you are targeting individual consumers – it is best to use this if you are trying to get enterprise sales.

Currency Option #3: Pre-Orders

 

The most difficult, and thus most valuable and validating, currency to acquire is a pre-order made with a real customer’s credit card.

Fortunately, there’s a fantastic service called Celery, which will let you securely collect, and store customer’s credit card pre-order. But it won’t be charge your card until a later date (presumably when you ship the product).

By collecting credit card information, customers “prove” they will buy the product before you build it! Of course, you don’t want to take someone’s money without actually solving their problem, so Celery lets you validate demand, without taking any actual money.

If/when you produce the product, you can then charge customer’s credit card. Here’s how to do it:

  1. Create a Celery Account here: TryCelery.com
  2. Watch the video above.

Remember done is better than perfect!

Step 3: Combine and Launch!

Once you have all three components, you are ready to launch!

  1. Landing page
  2. Explainer video
  3. Currency test

The Specialty Teams need to collect your work on the landing page. Then, launch your page by emailing it to your teacher or following her/his launch instructions.

Also, be sure to let us know by tweeting a link to your page here (click below):

@teachingeorg we just built a #60MinuteMVP (insert your URL here) Click To Tweet

Did it Work?

Were you able to get something launched in 60 minutes?

Imagine what else your team can do when you put your mind to it!