Online Entrepreneurship Syllabus

Online Entrepreneurship Syllabus

Teaching an online entrepreneurship class to students who are used to taking classes in-person can be particularly challenging:

  • Discussions can be lethargic
  • Students are sometimes unmotivated
  • You can end up teaching into the “void” with little input or interaction from your students

If you’ve run one of these lectures, you probably didn’t get much out of the experience and neither did your students.

To genuinely engage online students, rethink your course from top-to-bottom. You want to answer questions like, how do you…

  • Redesign your interactive exercises to work online?
  • Get students to reliably ask and answer questions?
  • Connect students to each other, and the material, when they’re socially isolated?

As you start your redesign, we wanted to share our online course syllabus in case it’s helpful.

Online Entrepreneurship Syllabus Structure

A Blend of Sync and Async

No one likes teaching to the void (or being in the void).

What is the void? Have you ever used Zoom to teach to a bunch of black boxes? Or were your students’ cameras turned on but you consistently confronted with awkward silences and blank stares? Engagement is very difficult to maintain in an online course. Asynchronous is the most popular way to teach online, but an asynchronous learning environment alone can feel disconnecting to your students.

We wanted to avoid teaching to the void, and the disconnecting feelings it can create, so our syllabus is a combination of asynchronous activities students do individually with:

  • Interactive Synchronous Sessions. These experiential learning activities engage students and keep them motivated even when they’re learning remotely.
  • Reflection groups. This component of our online entrepreneurship course brings students together at regular intervals to share and process their experiences and processes. In these groups, students can reflect on the processes and the product of their journey through the course, helping them to learn from and teach each other, and also encouraging them to support each other thrive during the journey.
  • Check-ins. One of the biggest challenges experiential entrepreneurship classes face is that different teams progress at different speeds. Students who fall behind get discouraged when the class progresses to topics that are not yet relevant to them. Students who find success in making progress get bored if the class content stalls their progress. We also know that students can run into unique challenges in project-based classes, especially when they are online, and that students highly value time with instructors to help them overcome those challenges. One of the most successful remedies to both the problems outlined above is to provide students with differentiated learning experiences, via coaching/check-in sessions with teams. Every coaching session is an opportunity for students to measure the skills they’ve acquired in order to learn what to do next.

Skills-Based

An experiential entrepreneurship course, done well, helps students gain transferable skills they can use to create value for anyone or any organization in their professional and personal life. These skills are particularly important during times of uncertainty we are currently living through.

Find a Problem Worth Solving

Our curriculum has two phases of skill-building. The goal of Phase 1 is to find a problem worth solving. These are the skills taught in that phase:

  • Growth Mindset. This mindset is the belief a person has that they can learn more or be good at anything if they work hard and persevere. It is important to set the stage with this skill so students believe they can be good at anything, and that skill comes from practice.
  • Leveraging Failure. Failure is inevitable in the entrepreneurial process – we want students to build the skill set to take advantage of their failures to
  • Idea Generation. We don’t want your students to work on just any idea. Our syllabus highlights exercises and lesson plans that invite them to practice the skills necessary to discover ideas that bring them meaning. Once they have that idea, we guide them through identifying and actually locating their Early Adopters.
  • Customer Interviewing. The most critical skill entrepreneurs must learn is interviewing customers. Our exercises guide students through learning what to ask customers, iteratively practicing customer interviews, and analyzing interviews to guide their business model iteration.
  • Problem Validation. Students must decide whether they have validated a problem and whether they want to work on solving it or pivot to solve a different problem.

Find a Solution Worth Building

The goal of Phase 2 is to find a solution worth building. These are the skills taught in that phase:

  • Creativity & Design Thinking. These exercises enhance students’ brainstorming skills and how to develop solutions based on customers’ problems.
  • Financial Modeling. Successful entrepreneurship requires entrepreneurs to effectively monetize solutions. During this stage, students practice pricing and building a viable financial model.
  • Prototyping. Here we teach students to build new versions of their product that allows them to collect the maximum amount of validated learning about customers with the least effort.
  • Experiments. Running business model experiments is your students’ fastest path to success. Students learn to make small bets and test a number of different strategies until they find one that works.
  • Storytelling. In our curriculum, students don’t pitch their product/company. Instead, they share the story of the process they went through (in)validating their business model. In this way, they demonstrate they have acquired the entrepreneurial skills to find and test new opportunities.

Experiential

Your students should experience creating and capturing value, not passively learn about others who have. Experiential learning techniques are critical to any entrepreneurship course because they increase student engagement and excitement as they build knowledge by doing.

Using our new online syllabus gives you a way to engage and excite your students from the first through the last day with our innovative approach to experiential learning. One example of our approach to experiential learning is our award-winning Lottery Ticket Dilemma exercise.

Through this exercise, students will discover how important emotions are in the decision-making process and the importance of understanding and fulfilling other people’s emotional needs.

Specifically, students will experience:

  • Why the majority of businesses that start end in failure, & how to avoid those failures, & so students learn how to recognize and avoid those failures
  • Customers making decisions driven by their emotions, & so students learn how to uncover and leverage those emotions to create solutions customers want
  • Creating products customers want to purchase by understanding the emotional journey they want to take

Get the Online Entrepreneurship Sample Syllabus

We’ve created a detailed Online Entrepreneurship sample syllabus that details the components of a full semester course.

Online Entrepreneurship Syllabus Structure
Get the Sample Syllabus

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


If you haven’t already registered, remember to join us at the:

Engaging Students Online:
A Virtual Conference

Last week we opened registration to a virtual conference dedicated to engaging students online. So far, 350+ entrepreneurship educators have registered. We hope you join us!

engaging students online teaching entrepreneurship virtual conference workshop

“The Best Entrepreneurship Curriculum Available”

“The Best Entrepreneurship Curriculum Available”

The Experiential Entrepreneurship Curriculum (ExEC) will help your students learn:

  • Idea generation
  • Customer Interviewing
  • Financial modeling
  • MVPs and prototyping
  • Pitching and storytelling

In a way that…

You’ll Love to Teach

entrepreneurship curriculum

Mark McNees and the Florida State University entrepreneurship teaching team have been impressed by ExEC’s award-winning approach. So much so that they’ll be adopting it at both their Tallahassee and Pensacola campuses this Fall.

online entrepreneurship lessons

Dr. Samantha Fairclough of the University of Nebraska-Lincoln knew the way she previously taught entrepreneurship “isn’t working for me. The students hate it. I hate it. I don’t enjoy the book.” She decided to ditch all textbooks and was searching for readings and articles she could use instead when she found the Experiential Entrepreneurship Curriculum (ExEC). Read more about Samantha’s experience adopting ExEC in her classroom. 

Experiential Entrepreneurship Curriculum Logo

A Winning Approach

In addition to winning praise, ExEC exercises have won USASBE’s prestigious Experiential Entrepreneurship Exercises (3E) competition, the last two years in a row.

Entrepreneurship Education

This competition is judged by entrepreneurship professors who know how hard it is to engage all students – and these exercises have won because they do precisely that.

Better experiences create better engagement.

Experiential Entrepreneurship Curriculum Logo

Peer Reviewed

The 60-Minute MVP exercise continues to be both a professor & student favorite.  Recently, it was also published in the Entrepreneurship Education and Pedagogy Journal

Academy of Management Learning & Education review of Experiential Entrepreneurship Curriculum

And ExEC has been reviewed in the Academy of Management Learning & Education, the leading journal on the study of management learning and education.

Learn more about ExEC in Academy of Management Learning & Education.

80+ Universities Now Use ExEC

Teaching experiential entrepreneurship courses is trending worldwide. We currently have 80+ universities teaching ExEC, including:

  • Virginia Tech
  • Penn State
  • Marquette University
  • TCU
  • Oklahoma State University
  • University of Nebraska-Lincoln

These diverse universities have adopted the ExEC curriculum into their classroom, and it can help your students too:

university entrepreneurship

Kim Pichot of Andrews University met the TeachingEntrepreneurship.org team at the annual USASBE conference. She tried a few exercises with her students, and her classroom came alive! Kim was so happy with the experience she wanted to try the full ExEC curriculum. Read about her experience using ExEc in her university’s Interdisciplinary Innovation & Entrepreneurship Certificate (4 courses and a capstone ending with a demo day and real money).

teaching creativity

Like hundreds of other entrepreneurship professors, Georgann Jouflas of Colorado Mesa University struggled to adapt the Lean Launchpad approach for her course. Rather than an accelerator cohort, she needed a comprehensive curriculum that was a better fit for students taking an entrepreneurship course. Learn how ExEC helped Georgann transform her students’ learning experience. 

Experiential Entrepreneurship Curriculum Logo

Online or In-Person

There are two versions of ExEC: one we’ve optimized for teaching in-person, and the other which we’ve optimized for teaching online and, especially relevant this Fall…

You can seamlessly transition between the two, even mid-term.

Don’t Reinvent the Wheel

We’ve spent years testing and iterating a structured set of comprehensive exercises that we know teach entrepreneurial skills in an engaging way – online or in-person.

Why waste your time trying to tie together a set of unrelated exercises you compile from around web? Use a set of rigorous, cohesive lessons that will engage your students.

 

Use the “Best Entrepreneurship Curriculum Available”

Check out ExEC, engage your students and give them access to the best tools available.

Experiential Entrepreneurship Curriculum Logo
Create Digital Worksheets with Google Docs and Slides

Create Digital Worksheets with Google Docs and Slides

The key to engaging students, especially online, is to make lectures interactive.

One of the best ways to do that is to create digital worksheets your students can use to apply the lesson you’re teaching in real time. 

For example, you can create a:

  • Idea generation worksheet to help students brainstorm
  • Digital version of the Business Model Canvas
  • Financial modeling worksheet
  • Customer interview script 
  • …or anything else you can think of

This is the same technique used to create digital worksheets for the online and in-person versions of the Experiential Entrepreneurship Curriculum, and students love them.

See the instructions below to learn how to use Google Docs and Slides to create your own digital worksheets that will engage students.

How to Create Digital Worksheets


In case you missed our previous post in this series, we talked about how combine your slides and webcam to recreate the effect below for live sessions.

combine powerpoint webcam camera zoom teams obs meet

Join 8,000+ instructors and get new lesson plans via email!

60 Minute MVP [ExEC Online: Express Pack]

60 Minute MVP [ExEC Online: Express Pack]

We’ve fast-tracked the development of new online-ready exercises which you can use individually or as a set, called the ExEC Online: Express pack, available free through June!

Our final lesson, 60 Minute MVP, is ready!

60 Minute MVP ExEC Online image Free Lesson

Based on the extremely popular in-person version of this exercise, the online version of the 60 Minute MVP will have your students designing experiments to test demand just like they would if they weren’t under lockdown. They will:

  1. Create a landing page
  2. Add an explainer video and then
  3. Start accepting pre-orders

The key to thriving in the face of high uncertainty and limited resources is efficient experimentation. With that in mind, this exercise will show your students how to quickly reduce the uncertainty of their business model by helping them launch a Minimum Viable Product (MVP) to measure demand for their products/services.

Almost more important though…

This exercise is a ton of fun!

Students are excited because they’re doing something they didn’t know they had the skills to do, and it’s a great time for you because students are engaged in creating and sharing something with you and the rest of the class.

Get the 60 Minute MVP Lesson

Get All Four Free Lessons

The ExEC Online: Express Pack is a collection of free, interactive, online entrepreneurship lessons available through the rest of this term that you can easily plug into your class individually or as a set.

In addition to the 60 Minute MVP lesson plan, we’re releasing three other exercises that are not only engaging, but particularly relevant in this time of uncertainty:

  1. Problem-Inspired Idea Generation: We know customers don’t buy products, they buy solutions to problems – and right now people’s problems have changed dramatically. This exercise will show your students a systematic way to identify new opportunities inspired by their customer’s real-world problems that is particularly helpful during times of disruption like we’re experiencing right now.
  2. Financial Projection Simulator: With a global recession looming, it’s essential our students understand the elements of a robust financial model, and how to develop a sustainable one. This exercise makes finance approachable by turning what would normally be an overwhelming series of numbers, into a game-like experience that enables students to experiment with many different financial models.
  3. How to Interview Customers on Lockdown: Now that business model assumptions have been flipped on their head, it’s more critical than ever that students learn how to effectively talk to customers to discover what problems they’re facing. A person with the skills to learn about how this new world will effect people individually, is a person that will thrive during this, and any future dramatic changes. This lesson will help students understand how to find customers to talk to, what questions to ask, and most importantly, why asking them will form the basis of a successful business model.

If you’re interested in using any of the exercises from the ExEC Online: Express Pack, please click here.

Due to the accelerated pace at which we’re releasing these lessons, the first iteration of the ExEC Online: Express Pack is designed for use in colleges/universities in the US and Canada. Future iterations will be accessible to students across a wider range of environments.

Regardless of who or where you teach, we welcome you to request access and we’ll notify you if, and as soon as, we’re able to bring your students on board!

Get All the ExEC Online: Express Pack Lesson Plans (Free)

Know an Entrepreneurship Instructor?

If you know anyone who these new lessons might help, please invite them to participate! You can:

Thank you for all the work you’re doing teaching and supporting young people during this challenging time – we’re grateful to have an opportunity to support you, and look forward to helping you however we can!


Join 8,000+ instructors and get new lesson plans via email!

How to Combine Your Slides and Webcam

How to Combine Your Slides and Webcam

If you’re wondering whether your students are paying attention during your online lectures…they’re not.

“I’m waking up and then falling asleep again in Zoom classes.” – Xavier University Student

To be clear, this isn’t your fault or your students’ fault. The way screen sharing works on video conference platforms (where students see your slides fullscreen but only a tiny thumbnail of your webcam) means it’s near impossible for anyone to pay attention during a slide-based online lecture.

combine powerpoint webcam camera zoom teams obs meet
You can recreate this effect for your live (and recorded) lectures.

But you can easily change that. Using free, open source software, you can do what news and TV shows have done for decades:

Show facts and faces side-by-side.

When students can see your face, they can read your non-verbal cues to see how passionate you are and how important a subject is. Combine that with the fact that human faces are naturally engaging, and you can start lecturing online in a way that’s not only more interesting to your students, but more fun for you – at least it has been for me :).

For everything you need to combine your slides and webcam, open the free instructions below.


If you haven’t already registered, remember to join us at the:

Engaging Students Online:
A Virtual Conference

Last week we opened registration to a virtual conference dedicated to engaging students online. So far, 350+ entrepreneurship educators have registered. We hope you join us!

engaging students online teaching entrepreneurship virtual conference workshop


Join 8,000+ instructors and get new lesson plans via email!

Virtual Workshop: Engaging Students Online

Virtual Workshop: Engaging Students Online

Let’s be honest. Teaching to a screen isn’t as fun as teaching in person. In person you can:

  • See if students are engaged
  • Have lively discussions
  • Connect with students

None of those are easy to do online, and because of it, teaching online can be more draining and less enjoyable.

Online Teaching Best Practices

Interested in learning how to teach online in a more engaging way? How about learning best practices in a live, “practice what we preach” environment with other entrepreneurship instructors from around the world?

Help launch the Engaging Students Online Virtual Workshop!

You’ll Learn

Techniques for making your online…

  • Lectures more engaging
  • Discussions more interactive
  • Lessons more experiential

…and ultimately, fostering connections between you and your students.

That said, we’d love your input so we can prioritize the topics and tailor the experience to your needs.

How Much Will it Cost?

We’re hoping to keep the cost as low as possible. Please fill out the interest form to help us figure it out!

When Will it Be?

Great question. You tell us…

Taking into account your availability, when would an Engaging Students Online Virtual Workshop be most helpful to you?

Late April

Early May

Late May

More options...


Whether you’re new to online teaching and looking to improve your experience, or a pro willing to share your wisdom, please let us know if you’re interested in a virtual workshop dedicated to increasing engagement in online classes.


Join 8,000+ instructors and get new lesson plans via email!

Interviewing Customers Remotely [ExEC Online: Express Pack]

Interviewing Customers Remotely [ExEC Online: Express Pack]

We’ve fast-tracked the development of new online-ready exercises which you can use individually or as a set, called the ExEC Online: Express pack, available free through June!

Our third lesson, Interviewing Customers Remotely, is ready!

Express Pack Entrepreneurship Lessons Online

Teach Interviews in an Engaging Way

Based on our Customer Interviewing Cards, this exercise has been adapted to teach students how to interview customers under the unique circumstances that COVID-19 has presented. Hopefully this lesson will only be applicable this term, but…

…it may be helpful in the Fall too!

This lesson is a fun way teach your students:

  1. Where to find customers to interview during a quarantine
  2. How to ask those customers for an interview
  3. What to ask during the interview

Below is a quick overview. For full details, be sure to register for the ExEC Online: Express Pack.

Easy to Integrate

We’ve made this exercise as easy to integrate as possible.

Step 1


Have your students watch this video:

If you’re teaching a synchronous class, feel free to skip showing the video and simply teach the principles yourself.

Step 2

Students complete the Digital Customer Interviewing Cards spreadsheet where they learn what their “objectives” (i.e. goals) for conducting customer interviews are, as well as the best and worst questions to ask during those interviews.

Here’s a quick look at what the spreadsheet looks like:

Step 3

Students get access to a robust interview script they can use for both remote, and in-person, problem discovery videos.

entrepreneurship lesson plans online

Get the Customer Interviewing Lesson

Get All Four Free Lessons

The ExEC Online: Express Pack is a collection of free, interactive, online entrepreneurship lessons available through the rest of this term that you can easily plug into your class individually or as a set.

In addition to the Customer Interview lesson plan, we’re releasing three other exercises that are not only engaging, but particularly relevant in this time of uncertainty:

  1. Problem-Inspired Idea Generation: We know customers don’t buy products, they buy solutions to problems – and right now people’s problems have changed dramatically. This exercise will show your students a systematic way to identify new opportunities inspired by their customer’s real-world problems that is particularly helpful during times of disruption like we’re experiencing right now.
  2. Financial Projection Simulator: With a global recession looming, it’s essential our students understand the elements of a robust financial model, and how to develop a sustainable one. This exercise makes finance approachable by turning what would normally be an overwhelming series of numbers, into a game-like experience that enables students to experiment with many different financial models.
  3. 60 Minute MVP: The key to thriving in the face of high uncertainty and limited resources is efficient experimentation. This exercise will show your students how to quickly launch a Minimum Viable Product (MVP) to measure demand for their products/services. Plus, even outside the entrepreneurial context, in a future where online, remote-enabled work will likely be in demand, this is a great opportunity for students to learn how to build websites and create animated videos.

We’ll make each lesson plan available as soon as it’s finished. So if you’re interested in using any of the exercises from the ExEC Online: Express Pack, please click here.

Due to the accelerated pace we’re releasing these lessons, the first iteration of the ExEC Online: Express Pack is designed for use in colleges/universities in the US and Canada. Future iterations will be accessible to students across a wider range of environments.

Regardless of who or where you teach, we welcome you to request access and we’ll notify you if, and as soon as, we’re able to bring your students on board!

Get All the ExEC Online: Express Pack Lesson Plans (Free)

Know an Entrepreneurship Instructor?

If you know anyone who these new lessons might help, please invite them to participate! You can:

Thank you for all the work you’re doing, teaching and supporting young people during this challenging time – we’re grateful to have an opportunity to support you, and look forward to helping you however we can!


Join 8,000+ instructors and get new lesson plans via email!

Teaching Entrepreneurship Online in Fall?

Teaching Entrepreneurship Online in Fall?

Now that we’re a couple of weeks into the “new normal”, your bookstore will soon be contacting you.

What are you going to do about Fall?

Assume You’re Teaching Online in Fall

Most of us want to get back to in-person teaching in Fall. Realistically, that may not happen:

  • This season, the US may lose more lives to COVID-19 than WWI (source)
  • The virus is expected to return in Fall (source)
  • A vaccine won’t be available for Fall (source)
  • Social distancing appears to be our best bet (source)

Given the devastating effects of the virus, and the likelihood of returning, It’s hard to see how it makes sense for schools to invite students back into dorms and classrooms in Fall.

Even if we’re able to start classes in-person, we’ll all need plans to quickly transition our class online if necessary. 

So how do you prep a class hoping it’ll be in-person, but assuming it’ll be online while knowing that…

Engagement is Harder Online

Let’s not kid ourselves…

Student engagement was a challenge before COVID-19.

But now that students are taking classes from home (i.e. bed), can attend class while watching Netflix, and know that we can’t be in every breakout room simultaneously, it’s an even bigger challenge.

Fortunately, there’s a way to prep for fall that will…

Engage Your Students: Online or In-Person

Lecture and quiz-based classes won’t cut it (they’re the antithesis of engagement), and it’s near impossible to structure a rigorous online class if you’re mixing and matching exercises from around the web.

If you want an engaging approach you can use online or in-person and don’t want to spend all summer building it.

Consider trying ExEC this Fall.

Experiential Entrepreneurship Curriculum Logo

We’ve been developing ExEC, the Experiential Entrepreneurship Curriculum, for the last 5 years and so far it’s…

…while producing outstanding student evaluations

Online or In-Person

There are two versions of ExEC: one we’ve optimized for teaching in-person, and the other which we’ve optimized for teaching online and, especially relevant this Fall…

You can seamlessly transition between the two, even mid-term.

Don’t Reinvent the Wheel

We’ve spent years testing and improving a structured set of exercises that we know teach entrepreneurial skills in an engaging way – online or in-person.

Don’t spend your summer recording lectures or compiling exercises from around the web. Make the most of your break, and your Fall, by using a set of rigorous, cohesive lessons your students will engage with.

This Fall, Try ExEC…

Whatever path you take this Fall, we wish you and your students the very best, and are happy to offer any help we can.

Experiential Entrepreneurship Curriculum Logo

If you’d like lesson plans email to you directly, subscribe here to get the next one in your inbox.

Join 8,000+ instructors and get new lesson plans via email!

Financial Projection Simulator [ExEC Online: Express Pack]

Financial Projection Simulator [ExEC Online: Express Pack]

To help with the COVID-19 crisis, we’ve fast-tracked the development of new online-ready exercises – which you can use individually or as a set – called the ExEC Online: Express pack, available free through June.

Our second lesson, Financial Projection Simulator (FPS), is ready for you to use!

Making Finance Fun

Even in the best of times, students struggle to engage with and understand the financial elements of entrepreneurship. Of course, this topic is critically important, especially during times of economic uncertainty like we’re facing now.

To help make entrepreneurial finance more accessible to all students, we designed our Financial Projection Simulator to teach financial modeling, with a fun, game-like experience.

Encourage Experimentation

The Financial Projection Simulator leads students through an experimentation process where they make different assumptions about their financial model, including their:

  • Product price
  • Cost of Customer Acquisition
  • Employee salaries (including benefits & taxes)
  • Initial capital investments
  • Etc.

And as they enter their assumptions, the simulator automatically calculates the financial sustainability of their business, giving students a Red, Yellow or Green assessment:

teaching finance in entrepreneurship

This question-based approach forces students to think through the major elements of a financial model in an approachable way. Plus, the real-time feedback encourages students to get creative, iterating their business model until they find one that’s profitable.

Engage Your Students

Like all of our lessons, the Financial Projection Simulator uses several resources to create an experiential, interactive experience for students online, including:

  • Step-by-step videos for students
  • Overview videos for you, like this:


When combined, these tools create an engaging experience for your students (even when they’re learning about finance ;).

Get the Financial Projection Simulator

Get All Four Free Lessons

The ExEC Online: Express Pack is a collection of free, interactive, online entrepreneurship lessons available through the rest of this term that you can easily plug into your class individually or as a set.

In addition to Financial Projection Simulator, we’re releasing three other exercises that are not only engaging, but particularly relevant in this time of uncertainty:

  1. Problem-Inspired Idea Generation: We know customers don’t buy products, they buy solutions to problems – and right now people’s problems have changed dramatically. This exercise will show your students a systematic way to identify new opportunities inspired by their customer’s real-world problems that is particularly helpful during times of disruption like we’re experiencing right now.
  2. How to Interview Customers: Now that business model assumptions have been flipped on their head, it’s more critical than ever that students learn how to effectively talk to customers to discover what problems they’re facing. A person with the skills to learn about how this new world will effect people individually, is a person that will thrive during this, and any future dramatic changes. This lesson will help students understand how to find customers to talk to, what questions to ask, and most importantly, why asking them will form the basis of a successful business model.
  3. 60 Minute MVP: The key to thriving in the face of high uncertainty and limited resources is efficient experimentation. This exercise will show your students how to quickly launch a Minimum Viable Product (MVP) to measure demand for their products/services. Plus, even outside the entrepreneurial context, in a future where online, remote-enabled work will likely be in demand, this is a great opportunity for students to learn how to build websites and create animated videos.

We’ll be making each lesson plan available as soon as it’s finished, so if you’re interested in using any of the exercises from the ExEC Online: Express Pack, please fill out the form below.

Due to the accelerated pace we’re releasing these lessons, the first iteration of the ExEC Online: Express Pack is designed for use in colleges/universities in the US and Canada. Future iterations will be accessible to students across a wider range of environments.

Regardless of who or where you teach, we welcome you to request access and we’ll notify you if, and as soon as, we’re able to bring your students on board!

Get All the ExEC Online: Express Pack Lesson Plans (Free)

Know an Entrepreneurship Instructor?

If you know anyone who these new lessons might help, please invite them to participate! You can:

Thank you for all the work you’re doing teaching, and supporting, young people during this challenging time – we’re grateful to have an opportunity to support you, and look forward to helping you however we can!


Join 8,000+ instructors and get new lesson plans via email!

Problem-Inspired Idea Generation [ExEC Online: Express Pack]

Problem-Inspired Idea Generation [ExEC Online: Express Pack]

To help with the COVID-19 crisis, we’ve fast-tracked the development of new online-ready exercises – which you can use individually or as a set – called the ExEC Online: Express pack, available free through June.

Our first lesson, Problem-Inspired Idea Generation, is ready for you to use!

Idea Generation is a Skill

Customers don’t buy products, they buy solutions to problems – and during this crisis, people’s problems have changed dramatically. This exercise will show your students a repeatable way to generate business ideas, inspired by their customer’s problems, that will become the foundation for opportunity identification skills they can use throughout their careers.

3 Steps to Better Ideas

Problem-Inspired Idea Generation creates an experience where students:

  1. Learn why great business ideas come from problems.
  2. Brainstorm people they’re passionate about solving problems for.
  3. Hypothesize, and prioritize, those peoples’ problems.

Those hypothesized problems kickstart your students’ customer discovery and/or solution ideation processes, resulting in more meaningful, and more feasible business ideas.

Engage Your Students

Our goal is to create highly interactive, experiential exercises. You can review this lesson to see how it can help you engage your students online with tools like:

  • Interactive Digital Worksheets your students can fill out and turn into you online
  • Video overviews for students
  • Sample slides for you to use with any live, or recorded, videos overviews you’d like to (optionally) produce for you students
  • Assessment recommendations

Get the ExEC Online: Express Pack

Get All Four Free Lessons

The ExEC Online: Express Pack is a collection of free, interactive, online entrepreneurship lessons available through the rest of this term that you can easily plug into your class individually or as a set.

In addition to Problem-Inspired Idea Generation, we’re releasing three other exercises that are not only engaging, but particularly relevant in this time of uncertainty:

  1. How to Interview Customers: Now that business model assumptions have been flipped on their head, it’s more critical than ever that students learn how to effectively talk to customers to discover what problems they’re facing. A person with the skills to learn about how this new world will effect people individually, is a person that will thrive during this, and any future dramatic changes. This lesson will help students understand how to find customers to talk to, what questions to ask, and most importantly, why asking them will form the basis of a successful business model.
  2. Financial Projection Simulator: With a global recession looming, it’s essential our students understand the elements of a robust financial model, and how to develop a sustainable one. This exercise makes finance approachable by turning what would normally be an overwhelming series of numbers, into a game-like experience that enables students to experiment with many different financial models.
  3. 60 Minute MVP: The key to thriving in the face of high uncertainty and limited resources is efficient experimentation. This exercise will show your students how to quickly launch a Minimum Viable Product (MVP) to measure demand for their products/services. Plus, even outside the entrepreneurial context, in a future where online, remote-enabled work will likely be in demand, this is a great opportunity for students to learn how to build websites and create animated videos.

We’ll be making each lesson plan available as soon as it’s finished, so if you’re interested in using any of the exercises from the ExEC Online: Express Pack, please fill out the form below.

Due to the accelerated pace we’re releasing these lessons, the first iteration will be designed for use in colleges/universities in the US and Canada. Future iterations will be accessible to students across a wider range of environments.

Regardless of who or where you teach, we welcome you to request access and we’ll notify you if, and as soon as, we’re able to bring your students on board!

Get All the ExEC Online: Express Pack Lesson Plans (Free)

Know an Entrepreneurship Instructor?

If you know anyone who these new lessons might be help, we welcome you to invite them to participate. You can:

Thank you for all the work you’re doing teaching, and supporting, young people during this challenging time – we’re grateful to have an opportunity to support you, and look forward to helping you however we can!


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