About Us

About Us


This blog is a collaboration between three entrepreneurship teachers:

  • Doan teaches entrepreneurship in academia
  • Justin teaches it outside academia (accelerators, conferences, etc.)
  • Federico also teaches it outside academia (accelerators, corporations, etc.)
Teaching Entrepreneurship Founding Team
Federico Mammano, Doan Winkel, Justin Wilcox

Combining our different backgrounds and similar philosophies (learn by doing > learn by listening), our goal for TeachingEntrepreneurship.org is to:

Help entrepreneurship professors motivate their students to develop the skills necessary to thrive in a rapidly changing business environment.

On this site, you’ll find detailed lesson plans we use to teach entrepreneurship skills in an experiential way.

For example, here are some of our favorite exercises.

Doan Winkel here.

I am an entrepreneur (Legacy Out Loud) and an educator (John Carroll University). My students create and own their learning experiences. My classroom is an entrepreneurial experiment each and every semester.

I have two main goals in life:

  1. To fix our broken education system by giving students a voice and control (see my TEDx talk).
  2. To motivate younger generations to tackle their dreams by creating their own careers.

I look forward to helping you create the entrepreneurial experiences our students deserve!

You can reach me at [email protected].

I’m Justin Wilcox, a…

  1. Failed startup founder
  2. Turned Customer Development practitioner
  3. Turned successful founder
  4. Turned entrepreneurship teacher.

My passion is the practical application of Lean Startup & Customer Development theories, which I detail in the FOCUS Framework workbook series, and blog at Customer Development Labs.

My goals for all of my projects are:

  • Empower people to serve one another through entrepreneurship.
  • Providing scalable, experiential learning experiences.

You can reach me at [email protected].

Federico Mammano

Hi, I’m Federico Mammano, a T-shaped visual thinker, a teacher, and an entrepreneur at heart. I wrote my first line of code at age nine and bootstrapped my first startup as a garage entrepreneur, pioneering the virtual reality space when I was still a student. I’m an engineer by training. I hold two MSc, an MBA, and extensive entrepreneurial experience leading cross-functional teams across a range of industries.

A passion for entrepreneurship, combined with my desire to make our world an exponentially better place by avoiding building bad or useless products that nobody needs, spurred me to share and give back the knowledge I personally acquired by teaching generations of people how to sustainably solve the world’s problems.

I was a tech hacker in the positive, ethical sense, turned entrepreneur, turned entrepreneurship hacker, and now award-winning entrepreneurship educator having mentored several thousands of innovators worldwide in world-class startup acceleration and corporate programs and tens of thousands of entrepreneurship students.

You can reach me at [email protected].

ExEC Advisory Council

The ExEC Advisory council is a set of entrepreneurship professors who use our Experiential Entrepreneurship Curriculum and have shown dedication to improving the curriculum through regular feedback.

We sincerely thank the advisory council members for the work they do to improve the way entrepreneurship is taught.