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Author: Sara Zuboff

Back to Back Winners at USASBE 2020

Back to Back Winners at USASBE 2020

At this year’s USASBE conference, we were incredibly humbled to win the Excellence in Entrepreneurial Exercises Awards again, this time with our Lottery Ticket Dilemma lesson plan!

Winning the 3E competition is the highest achievement an entrepreneurship exercise designer can win – we like to think of it as the Super Bowl for entrepreneurial pedagogy nerds (that’s us!).

We were privileged to have 4 out of the 10 exercises selected for the awards, including our popular 60 Minute MVP lesson plan which was a finalist and has recently been published in the Entrepreneurship Education and Pedagogy Journal. Slides for all of these lessons are available below.

Entrepreneurship Education
One of our founders, Doan Winkel, became President-Elect of USASBE. We look forward to his leadership of this great organization.
Educational Materials
In addition to our annual happy hour, we hosted our first-ever Innovator’s dinner.
Entrepreneurship Lesson Plans

This definitely was our favorite conference yet. USASBE gives us a space to share and learn. We came away from the conference reinvigorated to continue improving our product to provide you and your students even more value.

This year we:

  • Hosted our annual happy hour and first Innovator’s dinner
  • Ran six sessions, featuring experiential entrepreneurship exercises from our ExEC curriculum
  • And the pièce de résistance…
We won the Excellence in Entrepreneurial Exercises (3E) competition again!
Teaching Entrepreneurship Lesson Plans
Winning this award has validated we are on the right track when it comes to creating truly innovative entrepreneurship programs.

After winning the 3E competition, we were delighted to join our fellow educators at the USASBE Gala.

Entrepreneurship Education Lesson Plans

Thanks to your engagement in our events, we had a fantastic conversation that covered:

  • what we wish for our students and entrepreneurship education as a whole,
  • what we wish for ourselves as entrepreneurship educators,
  • the barriers to creating engaging curriculum
  • how to make entrepreneurial skills accessible to all students

We had a wonderful time hosting happy hour as well as our inaugural Innovator’s dinner on Friday night. It was wonderful connect with other educator’s with an aligned vision and we enjoyed demoing our financial simulator:

Education Lesson Plans
Entrepreneurship Lesson Plans

As always, thank you for supporting us, challenging us, and for sharing our passion for engaging students everywhere.

New Orleans was an amazing host, but we’re already planning for next year’s USASBE conference in Los Angeles. We hope you join us!

Entrepreneurship Education Online
If you want access to our slides from USASBE, you can access them here.
Entrepreneurship Lesson Plans
2019’s Most Popular Lesson Plans

2019’s Most Popular Lesson Plans

“This approach to learning is just what students need.” – Eric Liguori, Rowan University

From enabling students to discover ideas that are meaningful to them to improving customer interviews, we design lesson plans to enhance engagement and improve skill-building. The following are our 5 most popular lesson plans from 2019 to transform your students’ experience as they practice generating ideas, interviewing customers, identifying early adopters, and validating assumptions.

5. Increase the Quality of Your Student’s Ideas

One of the biggest challenges entrepreneurship professors tell us is inspiring students to come up with ideas that are impactful or solution-centered. 

How do you get your students to focus on problems, not products?

So often, students are attracted to low-impact products without a clear idea of who their customer is, much less why they would want to buy into the idea. We want them to understand that customers don’t buy products, they buy solutions to their problems.

Student Idea Generation Lesson

The Student Idea Generation lesson plan sparks your student’s idea generation so they can identify what problems they want to solve. 

Rather than leading a brainstorming session in which students develop business ideas on their own (which can result in unactionable ideas), the Student Idea Generation lesson plan:

  • Instructs students how to pinpoint the customers they’re passionate about helping
  • Leads the students to identify the biggest challenges or problems they want to solve for these groups

In this lesson plan, students first discover the customers they are passionate about helping and the problems/emotions they want to help them with. Students then determine solutions they can use to create a successful business.

After this lesson, your students’ ideas will be:

  • More focused because they’ve identified the specific group they want to help
  • More practical because they’ll be solution-focused
  • More innovative because they’re inspired to solve problems

View Idea Generation Lesson Plan

4. Transform Your Student’s Customer Interviews

Nothing can make some students more uncomfortable than not knowing what to ask during customer interviews.

A number of factors make a student wary of conducting customer interviews, including:

  • Talking to strangers gives them anxiety
  • They’re nervous because they’ve never conducted an interview and want to get it right
  • They don’t understand the benefit of interviews in the first place

Because customer interviewing is so critical to building solutions people want, customer interviews are an integral part of the entrepreneurship curriculum. We designed the Customer Interview lesson plan to eliminate the barriers students have around performing customer interviews.

This comprehensive lesson plan includes materials to prep before class, and step-by-step instructions for leading the lesson. After the lesson, students will walk away understanding:

  • Their role in the interview
  • What makes a successful interview
  • Preparation for real customer interviews
  • Specific interview questions

The benefits of this lesson plan are two-fold:

  • Takes the guesswork out of customer interviews for the students 
  • Minimizes preparation for the instructor

Get the “How to Interview Customers” Lesson Plan

3. Experiential Exercise for Teaching About Early Adopters

Another problem professors shared is teaching students how to identify early adopters. Early adopters are vital for the success of any product or service, but students often struggle in understanding the concept of an early adopter.

Students understand the definition of Early Adopters easier if they’re led through this experiential exercise.
Identifying Early Adopters Experiential Exercise

The Finding Early Adopters lesson plan features a mechanical pencil challenge that introduces the concept of an early adopter and contrasts it with early majority and late majority customers. This exercise also demonstrates where and how to find early adopters.

This exercise was a finalist in the prestigious 2019 USASBE 3E Competition, which recognizes the best experiential entrepreneurship exercises at the USASBE Annual Conference.

After this lesson plan, students will be able to answer:

  • Who is the target for customer interviews?
  • How and where to find the best prospects for customer interviews?

View the Finding Early Adopters Lesson Plan

2. Coaching for Entrepreneurship Students

While valuable, team projects can be a source of great anxiety for students. Many students working in teams:

  • Worry about their final grade
  • Fall behind with the coursework or understanding of the content
  • Are bored because their team has surpassed other teams’ progress

Team projects can be problematic for professors to successfully meet students’ diverse needs. The How to Coach Your Students lesson plan provides a differentiated learning experience using individual team coaching sessions that provides a positive and productive team experience for all students.

Popular Entrepreneurship Lesson Plans
Individual coaching sessions allow students to quantify the skills they’ve built and identify next steps.

Similar to a daily stand-up approach to scrum meetings, this lesson walks you step-by-step through a process to perform a Stand-Up Coaching session in 1 of 2 ways and discusses the pros and cons of each technique:

  • Coaching through simulation
  • Private team coaching

After this lesson, students will:

  • Shift from searching for the right answer to asking the right questions
  • Focus on learning rather than earning a specific grade
  • Feel better equipped to prepare for their final presentation

View the “Coach Your Students” Lesson Plan

1. The True Meaning of Minimum Viable Product

The 60 Minute MVP remains one of our most popular lesson plans. During this hour-long experience, students launch an MVP website, with an animated video and a way to take pre-orders, without any prior coding experience. 

“One student described it as like a Navy Seal mental training exercise. Not sure it was that intense, but they were amazed and proud that they got it done.” –  ExEC Curriculum Professor
Minimum Viable Product Experiential Exercise

This class is the ultimate combination of engagement and skill-building as the students navigate each task. On the lesson plan page, you can view an example of a video students created based on actual customer problems in about 20 minutes.

After this class, your students will understand:

  • The true meaning of Minimum Viable Product (MVP)
  • It’s easier to launch a product than they assume
  • Launching a product lays the foundation for their entire business

View 60 Minute MVP Lesson Plan

Bonus: The Power of Customer Observations

In addition to teaching customer interviewing techniques, we developed a Teaching Customer Observations lesson plan because it helps solidify the student’s understanding of the importance of understanding their customer’s problems. In this lesson plan, students experience first-hand the value of seeing how their customers experience problems rather than just imagining certain scenarios.

Customer Observations Lesson Plan

The goal of this lesson is to teach students to have a clear picture of their customer’s problems before they try to come up with a solution. 

After this class, students will understand

  • The value of observing customer behavior rather than trying to predict it
  • How to listen with their eyes to improve empathy for what their customers value and care about

In addition to the positive feedback we’ve received from the community using this exercise,

this lesson won first place in the Excellence in Entrepreneurial Exercises Awards at the USASBE 2019 Annual Conference!

View Teaching Customer Observations Lesson Plan

Want an Experiential + Structured Curriculum?

If you’re looking for a comprehensive, tested, experiential entrepreneurship curriculum to use next semester, that fully engages your students, you don’t need to reinvent the wheel.

Check out the Experiential Entrepreneurship Curriculum and we’ll get you set up!

Entrepreneurship Lesson Plans

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