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Join the Revolution – Teach Entrepreneurship With ExEC This Fall

Join the Revolution – Teach Entrepreneurship With ExEC This Fall

You’re exhausted and looking forward to a break – it’s the end of the semester. We get that.

Before you turn to summer research and vacation plans, I urge you to think about your fall courses. Bookstores want to know what resources you’re using. Don’t wait until “later this summer” to plan them – you’ll keep delaying it and end up scrambling to tweak your courses a week or two before the semester starts. That’s not fair to you or your students.

Don’t reinvent the wheel, let ExEC take the stress out of your planning, while making your class even more engaging. Sign up now!  

teaching entrepreneurship

We’ve had overwhelmingly positive feedback from students and faculty, and we have grown from no schools adopting ExEC to almost 50 schools adopting it in less than 2 years. Join the revolution!

Our professors get really excited:

Dr. Susan Cohen

Assistant Professor of Management, The University of Georgia

Today I fell in love. In love with the problem validation presentation and all of the hard work the students put into (in)validating their customers, channels and problem statements.”

Jonathan York

Associate Professor of Entrepreneurship, Cal Poly State University

“I have to be careful with my compliments or you’ll get a big head, and I’m only one week in, but I am thoroughly impressed and enjoying the course. The structure of ExEC was ideal for allowing me to fill in all of the accumulated wisdom and approaches that I have been using over 10 years.

Our students also speak to their satisfaction with the curriculum, and also to the practicality of the experience:

“I think this course teaches more practical skills which are not available in other courses during college.” – Student, Georgia State University

I really enjoyed how involved the learning in this class was, instead of reading straight from a textbook.” – Student, Susquehanna University

I enjoyed the interactive class that we had as opposed to lecture. It gets everyone involved and awake and gets the juices flowing in your brain. Class was more enjoyable rather than something I had to attend.” – Student, Rowan University

Can You Engage More of your Students?

There is always room to improve our students’ experience. Just like Georgann Jouflas at Colorado Mesa University, now is your chance to rediscover the excitement of teaching entrepreneurship.

She was looking for a curriculum through which her students could learn the skills an entrepreneur uses to build something someone wants. She found that in our award-winning Experiential Entrepreneurship Curriculum (ExEC).

Fall is coming. Choose your curriculum now, then enjoy your summer. ExEC is the curriculum your students need.

We’ll explain more about ExEC, but first, remember that we are hosting a FREE virtual workshop to train you on how to engage ALL your students next semester. Head here for details and to register.

Why ExEC?

Last week we talked about why textbooks don’t work. If you’re looking for a structured way to make your class real from day one, that engage your students without using textbooks, try ExEC. We built a blend of digital (for resources and assignments) and real-life learning experiences, and practice what we preach by interviewing our faculty and students, so we are continuously improving the experience for you and for your students.

Learn more about our curriculum from this review in Academy of Management Learning & Education.

Our Experiential Entrepreneurship Curriculum focuses on a few core topics that are essential to entrepreneurs:

Our founding team are entrepreneurs. We’ve spent years interviewing entrepreneurship faculty and students. This combined knowledge led us to build an evolving, award-winning entrepreneurship curriculum that probes topics in-depth that entrepreneurship textbooks gloss over.

teaching finance in entrepreneurship

When we cover a topic, such as financial modeling, we don’t stop at providing context and information. In this case, we lead students through an experimentation process so they can discover a financially sustainable business model. Along the way, they discover the most important elements of a rigorous financial projection.

We also include curated Resource Guides for dozens of topics we do not cover. We continuously update our Resource Guides just as we do the exercises and lesson plans. This is quite valuable for students, who have lifetime access to ExEC, as they navigate their entrepreneurial path post-college and find the need for this information. Professors and students can take a much deeper dive into a variety of topics such as:

  • Types of Entrepreneurship
  • Financials
  • Team Formation
  • Legal Issues

It’s important that students have this information at their fingertips. But this information should not be the core of any entrepreneurship course. The experience should be!

Structured Experiential Learning

Georgann Jouflas, one of our early adopter professors at Colorado Mesa University, mentions:

“I love the Teaching Entrepreneurship (ExEC) curriculum because it has that background reading information, easily accessible, easily assignable. But I love the experiential part of it.”

We engage students in practicing skills, actively. Class time should be spent learning by doing, with professors guiding students through an experience where they can see the material come to life in a way that is meaningful for them. We built that experience for you, for your students. ExEC enables professors to easily shift from the ineffective sage-on-the-stage model of education to the guide-on-the-side model, because the real teacher with the ExEC curriculum is the students’ experience.

As Mike Dominik, one of our early adopter professors at Rowan University, mentions, he values the practical nature of the curriculum, and that we keep it relevant:

We built ExEC as a progression of deep learning activities to encourage an understanding of information through active problem-solving and iterative skill development. This curriculum sits upon a strong foundation of the work of David Kolb and colleagues that shows that students learn best through experience. It also harkens way back to a timeless quote from Xun Kuang in the 3rd Century B.C.E.:

“Tell me and I forget,

teach me and I may remember,

engage me and I learn.”

As Georgann Jouflas explained, she wanted to teach her students how to discover their passion and how to solve problems, not just work with ideas. Her students needed to deeply engage with understanding the power of hidden assumptions, and how to prototype. A textbook didn’t address her need, but ExEC did!

Textbooks don’t work; they become outdated very quickly, so information students are learning can be irrelevant. Once students purchase a textbook, that is the resource they have – it doesn’t change. The ExEC curriculum is a living, breathing resource; once students purchase ExEC they have lifetime access, so as we update the curriculum to meet the current reality, the resource at students’ disposal stays current.

teaching entrepreneurship

 

ExEC is the entire learning experience, giving students meaningful content and the tools to turn that content into action.

Don’t worry about covering every topic in a particular niche of entrepreneurship. Invite students into an experience.  They will thank you. Don’t take our word for it – check out any of the almost 50 universities using our curriculum. Dr. Chris Welter, who has used ExEC with undergrads and MBAs at Xavier University, says:

“It’s the software I’ve been looking for for 3 or 4 years . . . I really appreciate the ability for students to get their hands dirty.”

Engage your Students this Fall

If you want your entrepreneurship classroom buzzing with the nervousness and excitement of active learning . . .

teaching entrepreneurship engage students

You are not alone.

There’s a community of entrepreneurial professors like you, and they’re using ExEC to bring entrepreneurship to life for their students. Request your preview today to get a jump on your fall courses.

Try the Experiential Entrepreneurship Curriculum

Request a preview of ExEC today and make this Fall the most engaging semester of entrepreneurship yet! Our curriculum is full of experiential exercises that will make your students’ learning come alive.

Missed Our Recent Articles?

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

  • Textbooks Don’t Work. Textbooks are not an effective way to teach entrepreneurship. Experiences are. Students don’t want to read. They want to do. Engage students with the Experiential Entrepreneurship Curriculum.
  • Teaching Finance in Entrepreneurship. Finance is a difficult subject to teach in entrepreneurship. Our financial projection simulator is the best way to teach financial projections without overwhelming students.
  • Student Engagement Workshop. In this hour-long session, you will learn 4 techniques to engage all your students – those who are there to learn, and those who are there to pass!

Want More Tools To Engage Your Students?

We email new experiential entrepreneurship tools, techniques, and lesson plans regularly.

Subscribe here to get our next lesson plan in your inbox!

Join 4,800+ instructors. Get new lesson plans via email.

 

Textbooks Don’t Work

Textbooks Don’t Work

It doesn’t matter what you do:

  • Switch to the newest entrepreneurship textbook
  • Quiz students to make sure they read the material before class
  • Incorporate popular industry books like Disciplined Entrepreneurship or Lean Startup

You’ll fall short of the engagement your students deserve.

Whether you compile a summary of resources from around the Web, or you use a structured experiential curriculum like ExEC . . .

whatever you do, don’t use a textbook to teach entrepreneurship! You’re short changing yourself and your students.

In this article, we’ll discuss the top 3 reasons why textbooks don’t teach entrepreneurship:

  1. Textbooks don’t teach skills.
  2. Learning by doing is more effective than reading and regurgitating.
  3. Students don’t read textbooks.

But first, remember that we are hosting a FREE virtual workshop to train you on how to engage ALL your students next semester. Head here for details and to register. This workshop will be very participatory, so please make sure your camera and microphone are working, and test your computer for Zoom here.

Textbooks Don’t Teach Skills

Students can’t learn entrepreneurship by reading about it. Entrepreneurship textbooks provide a general blanket of information about entrepreneurship, but don’t engage students in entrepreneurship. They cover 15, 16, 17 or more topics loosely related to entrepreneurship. This creates a density problem that inhibits effective learning and engagement.

Textbooks drown students in facts and figures, but don’t guide students to action.

Here is what a typical entrepreneurship textbook table of contents covers:

  • Perspective & Context
  • Ideation and Opportunity Identification/Recognition/Evaluation
  • Business Modeling and/or Business Planning
  • Funding
  • Launching a Venture
  • Growing/Scaling a Venture

Entrepreneurship textbooks are effective at overwhelming students with information. They are mostly ineffective at enabling students to develop an entrepreneurial mindset and skill set through application and practice.

Textbooks are not ineffective because of the people who write them. I know and admire many of the authors, and I know they are dynamic teachers. Textbooks are ineffective because they try to do too much; if you want to give your students a general overview of what entrepreneurship is, then a textbook is for you.

If you want your students practicing the skills of entrepreneurship, then a textbook won’t work.

Research Shows That Learning By Doing is More Effective Than Reading

What does engage students is experience that build skills. Where textbooks fail and ExEC succeeds is in delivering experiential learning, defined as:

“learning from experience or learning by doing. Experiential education first immerses learners in an experience and then encourages reflection about the experience to develop new skills, new attitudes, or new ways of thinking.”  (Lewis and Williams, 1994: 5)

Research shows that in a variety of disciplines, from sciences to humanities to business and especially in entrepreneurship, experiential learning leads to better student engagement and therefore outcomes.

student engagement

As David Goobler, author of Pedagogy Unbound, observes:

“We have to go beyond the idea that the perfect presentation of the relevant facts will be enough to help the majority of our students learn. Such pedagogy (whether or not we call it lecturing) will work for some students. But for most students, we need to shift our focus from what it is we say to what it is they do.”

Students Don’t Read Textbooks

What students don’t do is read textbooks; research shows that students assigned readings complete only 20-30% of them. A variety of factors contribute to students’ struggle with reading – school-life balance, lack of motivation, and more importantly, lack of comprehension. One study shows that only 46% of students in a particular course read assignments, and of those, only 55% demonstrated a basic comprehension of the reading.

Students don’t want to read. They want to do. Do you want to engage your students this fall?

Next year, no textbooks! Students don’t read the textbooks, they are not engaging, and they don’t teach the necessary skills. Whether you assemble your own collection of exercises from around the web, or you use a structured curriculum like ExEC, next year, get the most out of your students and your class by ditching the textbook and go experiential!

Try the Experiential Entrepreneurship Curriculum

Request a preview of ExEC today and make this Fall the most engaging semester of entrepreneurship yet! Our curriculum is full of experiential exercises that will make your students’ learning come alive.

TeachingEntrepreneurship.org’s Greatest Hits

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

  • Teaching Finance in Entrepreneurship. Finance is a difficult subject to teach in entrepreneurship. Our financial projection simulator is the best way to teach financial projections without overwhelming students.
  • Our Top 5 Lesson Plans. Top teaching entrepreneurship lesson plans – covering idea generation, customer interviewing, prototyping, and problem validation.
  • Entrepreneurship Syllabus. Engaging entrepreneurship syllabi are difficult to build. We surveyed 4,000+ educators, and created five engaging entrepreneurship syllabus templates

Want More Tools To Engage Your Students?

We email new experiential entrepreneurship tools, techniques, and lesson plans regularly.

Subscribe here to get our next lesson plan in your inbox!

Join 4,800+ instructors. Get new lesson plans via email.

 

Student Engagement Workshop

Student Engagement Workshop

How do you reach all students, not just the ones who are eager to learn?

Learn how in our free Student Engagement Virtual Workshop on May 22.

We don’t want your students checked out, staring at their phones, or looking at your slides with blank stares.

We want them asking questions, sitting up straight, participating in activities.

After winning USASBE’s Excellence in Entrepreneurship Exercises competition, a few professors asked how we approached student engagement.  We thought it was a good opportunity to share our “Show, Don’t Tell” approach to experiential learning that has entrepreneurship students engaged at universities around the world!

If you teach entrepreneurship and want to learn tips and techniques to engage all your students in a rich learning environment that excites and inspires them . . .

. . . then you want to register for the 4 Steps to Increase Student Engagement Virtual Workshop!

Our award-winning entrepreneurship educators will give you the tools to:

  1. Create discussion and competition opportunities your students will love
  2. Create experiences that will inspire deep curiosity
  3. Invite students into deeper discussions
  4. Make things real for your students with real stories of success and failure

Engage All Your Students!

After the positive impact of our ExEC entrepreneurship curriculum’s across dozens of universities, we’re so excited to share our approach to student engagement with you.

See you at our virtual workshop – be sure to register for free here! Remember, even if you can’t join us live we’ll have recordings available for those who register.

Teaching Finance in Entrepreneurship

Teaching Finance in Entrepreneurship

“When the P&L’s come out, students check out.” – Doan Winkel

We all face this problem when teaching the financial aspect of entrepreneurship. Students aren’t comfortable with the unknown, and often struggle with understanding the application of math or financial topics. This is a huge problem because financial modeling is such a crucial part of identifying and validating the business models students are working on.

So how do we balance creating a robust financial projection for a business model without overwhelming students?

Introducing the first version of ExEC’s Financial Projection Simulator (imagine fireworks going off in the background with AC/DC playing bagpipes and shooting flaming confetti!!!)

teaching finance in entrepreneurship

Incorporating feedback as we develop engaging lesson plans, we’ve added a fun way for students to experiment with their financial model to our comprehensive curriculum.

The Financial Projection Simulator leads students through an experimentation process so they can find a financially sustainable business model. Along the way, they discover the most important elements of a rigorous financial projection:

  • Customer Lifetime Value
  • Cost of Customer Acquisition
  • Cost of employee salaries (including benefits & taxes)
  • Initial capital investments
  • Unit costs
  • Legal fees
  • Etc.

Here is a quick overview of the simulator in action:

With a combination of default values in drop down menus and instructions for researching more detailed estimates, pilot students have reported this is a more approachable way to experiment with assumptions in their financial models. The simulator, “feels more like a game than a spreadsheet”, where they can quickly see the impact of their assumptions on the success of their business.

At each step along the way, we provide short, easy-to-understand tutorial videos so students understand what to input.

teaching finance in entrepreneurship

The format invites them to more deeply engage in learning about financial models.

No TAM-Based Estimates

ExEC’s financial simulator is also unique because it takes a strictly bottom-up approach to financial projections. Instead of largely inaccurate top-down/TAM estimates (e.g. “This industry is X billions of dollars and if we get Y% of it we’ll be rich”), which don’t take into account real-world difficulties and costs of customer acquisition, ExEC’s financial modeling is purely bottom-up (e.g. “Which channels will you use to acquire customers, what do you hypothesize your conversion rates will be, and how much will that cost?”) to give students a reality check on how viable their business model is.

Here’s more detail on how we approach this, and other areas of financial projections.

Revenue

As mentioned above, instead of wildly inaccurate revenue numbers based on a TAM / SAM approach, ExEC students estimate revenue based on the product price and how many times per year a customer will purchase that product. This leads to much more accurate evaluation of a business model, and an approachable way for students to get started. As we heard from a pilot  student:

“Even though it’s difficult to make our business profitable, this tool gave us ideas of concrete changes we could make in order to make it possible.” – UC Berkeley Student

Expenses

We offer an extensive set of expenses for students to consider, all of which have suggested default values, as well as instructions on how to calculate more detailed estimates to tailor those values to their business model. We’ve found this combination of default values, with pointers for more information, to make financial modeling much more approachable – allowing students to ease their way in and experiment with different combinations, without overwhelming them.

We’ve tried to make the simulator as comprehensive as possible without becoming anxiety-producing, so your students can feel confident their projections are sound.

Cost of Customer Acquisition

Students are often unsure the best channels to acquire customers, and how costly those channels are. They will want to default to social media channels, but they often do not understand the investment it requires to effectively leverage these platforms. We provide significant guidance so they understand what CAC is and the costs of various channels.

We have done extensive research to offer accurate estimates for CAC from the most likely channels students will choose. These drop-down menus offer students two benefits:

  • They don’t get overwhelmed having to calculate complicated customer acquisition costs
  • They work with realistic estimates so the conclusions about viability are more realistic

teaching finance in entrepreneurship

Of course students can also calculate and enter their own Cost of Customer acquisition estimates into the tool to get a more accurate sense of their marketing expenses.

Employee Salaries

Here we offer an expandable menu that includes accurate salary estimates for a wide variety of the most necessary jobs for a startup.

The tool also automatically calculates benefits and tax information, which are two very important aspects students often forget that have tremendous impact on a financial model.

Real Estate Costs

As with every section, the simulator  provides considerable guidance students can use to research particular markets and categories. Our goal is for students to understand the variety of financial inputs but also to understand where those estimates come from.

In every section of the simulator, we provide suggestions for ballpark costs, and also expandable menus with more detailed information and links to resources in case students want to dive deeper into a particular area.

teaching finance in entrepreneurship

The ExEC financial simulator gives students additional information in a variety of expandable menus, so they learn as they input their assumptions. One student mentioned:

“It makes it extremely easy to calculate various things. Helps you remember things that you may have forgotten.” – Northeastern Student

The power of this simulator is in the simplicity with which students interact with it, and the simplicity of the results. The ExEC Financial Simulator assesses the viability of a student’s business model as either red, yellow, or green. Students can very quickly see where they need to focus! In the example below, the simulator tells us the business model is not viable.

teaching finance in entrepreneurship

After working hard to provide what they think are accurate assumptions, most students will see red the first time they use this. Literally!

teaching finance in entrepreneurship

Students will feel disappointed that their business model is not viable.

How to WOW! Your Students

Bring a student up to the front of the class. Pull up his/her simulator on the projected screen. Walk through this example, live, in a couple minutes to turn a non-viable business model into a viable business model. Show your students in real-time how they can turn their business model from from red to green!

teaching finance in entrepreneurshipteaching finance in entrepreneurship

Students can quickly experiment by changing inputs to figure out how to achieve a viable business model. This leads to a powerful discussion in class about why they changed certain assumptions, and whether the assumptions are accurate.

Within minutes students understand how a variety of factors impact their financial, and therefore business, model! And it is fun!

This simulation lets students experiment with different revenue models very easily. This is important because it allows them to quickly iterate and identify a potentially viable revenue model in a rigorous way that doesn’t overwhelm them.

If you would like to play with the financial projection simulator, request a preview of our Experiential Entrepreneurship Curriculum (ExEC) today!


You Told Us You Want More Student Engagement

We’ve been listening!

Join us for our “4 Ways to Increase Student Engagement” webinar, where you will learn tips and techniques to engage all your students in a rich learning environment that excites and inspires them.

Register now for this webinar on 4 tips to double student engagement in your class next fall!


Want More Tools Like the Financial Simulator?

We email new experiential entrepreneurship tools, techniques, and lesson plans regularly.

Subscribe here to get our next lesson plan in your inbox!

Join 4,800+ instructors. Get new lesson plans via email.
2019’s Top 5 Free Entrepreneurship Lesson Plans

2019’s Top 5 Free Entrepreneurship Lesson Plans

“Your posts help me keep my students engaged – they and I thank you!” – ExEC Curriculum Professor

Based on the popularity of our 2018 Top 5 Lesson Plans article, we’ve update our list based on feedback from our fast growing community of now 4,600-strong entrepreneurship instructors.

The following are all lesson plans we’ve designed to transform your students’ experience as they learn how to generate ideas, interview customers, prototype and validate solutions.

5. Idea Generation vs. Problem Generation

Many of our students believe an idea is the heart of entrepreneurship. In this lesson, we shatter that assumption, and replace it with an appropriate focus on customer problems.

We want your students to develop ideas that are more feasible, impactful, and creative.

This is the toughest challenges entrepreneurship professors face. Student ideas tend to be a repetition of low-impact or infeasible mediocrity. You want more from them. We can help! We focus your students on problems in this lesson, because the best business ideas come from problems.entrepreneurship, teaching, problem, solution, idea

After this lesson, your students’ ideas will be:

  • More feasible because they’re focusing on serving people they care about.
  • More impactful because they’re paying more attention to problems than they are products.
  • More creative because they’ll use those problems as inspiration.

View Idea Generation vs. Problem Generation Lesson Plan

4. Personal Business Plan

In this exercise, shared with us by Rebeca Hwang from Stanford University, students create a business plan about themselves. Students approach themselves as a company, and apply the tools they learned during their entrepreneurship course to understand how they add value to the world.

Students answer questions about their future vision and about their present plans and passions. One of our professor’s favorite components of this exercise is that students choose who grades their personal business plan (and that our colleagues at Stanford provide a very robust rubric)!

teaching entrepreneurship personal business plan

Through this exercise, students:

  • Learn to see themselves as a company,
  • Learn they must continuously invest in and develop a plan for their future,
  • Embrace the tools and methodologies they learned in the course because they are applying them to their future,
  • Understand learning is meaningful when applied to a personal context

View Why Business Plans Fail Lesson Plan

3. Teaching Customer Interviewing

We consistently hear from faculty that teaching customer interviewing is their biggest challenge. In this lesson plan students use a combination of ExEC Customer Interviewing Playing Cards, with an online collaborative quiz game (Kahoot), to learn:

  • What their problem interviewing goals should be and should not be
  • What questions they should and should not ask

customer interviewing teaching entrepreneurship

Students then get an interview script template they can use as the basis for their problem discovery interviews.

This exercise teaches your students:

  • What objectives they should and should not attempt to accomplish during a problem discovery interview and why,
  • What questions they should and shouldn’t ask during a customer discovery interview and why,
  • What a comprehensive interview script book looks like

View Customer Interviewing Cards Lesson Plan

2. 60 Minute MVP

One of our most popular lesson plans is the 60 Minute MVP. During this class, students launch an MVP website, with an animated video and a way to take pre-orders, in an hour with no prior coding experience. One of our professors told us after running this exercise:

“One student described it as like a Navy Seal mental training exercise. Not sure it was that intense, but they were amazed and proud that they got it done.”

Your students will love this class period; they progress from the anxiety of the challenge confronting them (build a website in 60 minutes) to the elation of their journey (launching a website they built in 60 minutes). This exercise creates tremendous energy in your classroom. Students create something real.

On the lesson plan page you can view an example video students created in about 20 minutes, built around actual customer problem interviews:

You can also view a great example of a website built in just 60 minutes:

Your students will create landing pages like thisUpscale dining at its finest!

Some critical learnings for your students are the true meaning of Minimum Viable Product (MVP), that it’s easier to launch a product than they thought, and that the easiest thing about building a business is launching that product.

View 60 Minute MVP Lesson Plan

1. Teaching Customer Observations

During our years of research on what topics entrepreneurship professors struggle to teach, we heard “customer interviewing” over and over again. Our ExEC curriculum includes a robust method of customer interviewing, but customer observation is another great way to gather customer information. So we developed our Teaching Customer Observations lesson plan to help students learn learn the value of seeing how their customers experience problems, as opposed to imagining their customers’ problems.

In addition to our community thinking this is a powerful experience in the classroom, this exercise also won first place in the Excellence in Entrepreneurial Exercises Awards at the USASBE 2019 Annual Conference!

This exercise positions your students to observe customers in their natural settings. This allows them to discover new business opportunities and increase their empathy and behavioral analysis skills.

Our goal with this exercise is to teach students to have an empathy picture/analysis that frames the problem they are trying to solve before they jump to a solution. Having this clear picture will allow them to come up with better creative solutions.

During this two-class exercise, your students will experience customer empathy and how to plan and translate an observation experience into ideas for products and services. This will provide the following benefits:

  • Introduce students to a powerful tool to gather information on customer experience in real life situations. This allows students to avoid predicting customer behavior by actually observing it.
  • Students practice how to listen with their eyes in order to understand what people value and care about, & what they don’t.
  • Provide a common reference experience for expanding on topics later in the course.

View Teaching Customer Observations Lesson Plan

Want 15 Weeks of Lesson Plans?

If you are looking for a fully structured, experiential entrepreneurship curriculum, with a semesters worth of lesson plans that students love, you don’t need to reinvent the wheel.

We’ve done the work for you.

Get our Next Free Lesson Plan

We email new experiential entrepreneurship lesson plans regularly.

Subscribe here to get our next lesson plan in your inbox!

Join 4,800+ instructors. Get new lesson plans via email.

 

Changing How You Teach Entrepreneurship: Georgann Jouflas

Changing How You Teach Entrepreneurship: Georgann Jouflas

It’s hard to engage students who are simply taking a class.

Like hundreds of educators, Georgann Jouflas was trained to teach entrepreneurship in Steve Blank’s Lean Launchpad methodology.

 

Like hundreds of educators, she struggled to adapt that curriculum from Stanford University and University of Berkeley MBA students to teach her students.

 

Georgann teaches at Colorado Mesa University in Grand Junction, Colorado. The views are spectacular.

So are the students! Georgann eventually came to understand that Stanford and Berkeley MBA students are trying to launch actual companies, whereas her students are taking a class. One or two every so often might want to try starting a business. Because of the different motivations and contexts, she struggled to adapt the Lean Launchpad approach to teach her course.

Georgann struggled to create meaningful learning experiences for her students.

Teaching A Typical Entrepreneurship Course

At Colorado Mesa University, like many other campuses around the world, Georgeann is teaching an entrepreneurship course, not an accelerator cohort. She needed a curriculum that was a better fit for students taking an entrepreneurship course.

She wanted to teach her students how to discover their passion and how to solve problems, not just work with ideas.

Georgann’s students needed to deeply engage with understanding the power of hidden assumptions, and how to prototype.

teach entrepreneurship

She wanted her students to understand the importance of customer interviewing, but more importantly, she wanted them to learn how to interview customers.

She knew gathering information from customers was critical, and that her students weren’t really learning that under her current course structure.

Georgann found her students faking validation; they would not get out of the building to interview customers each week because they were not comfortable interviewing people. She felt like a failure because she couldn’t get her students to get out of the building and conduct their interviews.

So, she decided to switch to teach with a new, fully experiential curriculum:

teaching entrepreneurship

Experiential Entrepreneurship Curriculum

15 weeks of structured plug-n-play experiential modules covering idea generation, problem validation, customer interviewing, prototyping, financial projections, and more!

The main value to Georgann is that ExEC coaches students into a comfort zone with interviewing customers so they actually do it, learn from it, and gain confidence.

“[I tell my students] if they get good at talking to people . . . listening to their clients, and asking questions, that’s a tremendous skill. So I’m really happy with that. Before they were doing that but they weren’t really doing it, and now we’re validating that they’re doing it.”

Why Teach with the Experiential Entrepreneurship Curriculum?

At the end of each semester using the Lean Launchpad, she was really frustrated with the experience of teaching the course. She didn’t believe her students were learning as much as they could or should, and weren’t very engaged in the learning process. A colleague of hers was sharing her excitement with Georgann about this new way she was teaching her entrepreneurship course. Her colleague was talking about a buzz of activity, about a classroom filled with engagement and excitement, about students deeply learning core entrepreneurial skills. Her colleague shared that she was using ExEC. Georgann got excited about creating this learning environment for her students.

We asked Georgann to share what she likes about using ExEC in her entrepreneurship course:

“The main thing I love is that it really gets [the students] out interviewing people. It gets them comfortable with the process.”

Georgann also shared that she enjoys working with the plug-and-play modules, because they are very easy to follow and to use. She feels empowered because she gets plenty of background material and then the applied exercise with each lesson plan. Perhaps more than anything, Georgann reports that she enjoys the experiential nature of the curriculum, because she isn’t left having to think up what exercises to use to engage the students in the learning.

“Interviewing customers is so far out of their comfort zone, but the interview script generator is tremendous. Before they didn’t know what to ask, so they just didn’t do it. Now they feel more comfortable.”

Georgann rediscovered the excitement of teaching entrepreneurship. Her students enjoyed learning the skills an entrepreneur uses to build something someone wants.

Here is the full interview with Georgann that digs much deeper into her experience searching for a new curriculum and adopting ExEC.

If you have problems with students

  • Not engaging
  • Lacking confidence doing their interviews
  • Faking their interviews

request a preview of our ExEC curriculum here.


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Entrepreneurship Syllabus: Experiential Learning Across the Curriculum

Entrepreneurship Syllabus: Experiential Learning Across the Curriculum

The nerve center of any entrepreneurship course is the syllabus.

The syllabus creates a student’s first impression. It sets a tone for the course, and for the relationship between professor and student. A syllabus conveys information about expectations. It is a contract between professor and student.

We would love to see your syllabus built in an entrepreneurial way. But we know that’s not always possible. We asked our community of over 4,000 entrepreneurship educators to share their syllabi, and based on the common courses we saw, we developed a few syllabus templates you can use. Each syllabus injects experiential learning into your course from the first day until the last.

Your students will be engaged from the first experience in your classroom!

Each sample syllabus outlined below focuses on a variety of readings, examples, discussions, and experiential exercises students can use to explore and apply the principles of entrepreneurship in a variety of courses. 

Creativity & Innovation Sample Syllabus

Creativity is one foundation of successful businesses. Whether in the for-profit, not-for-profit, or public sector, organizations need employees who are creative thinkers and can thrive in an organizational climate that fosters innovation.

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Introduction to Entrepreneurship Sample Syllabus

Entrepreneurship can be considered a process of economic or social value creation, rather than the single event of opening a business. This course focuses on opportunity recognition, assembly of the financial and human resources needed to develop the idea, and launching the new venture.

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New Venture Creation Sample Syllabus

Creating a venture is one manifestation of entrepreneurship. Students in this course will have the opportunity to develop an entrepreneurial toolkit that allows them to successfully innovate in whatever professional life they choose to lead. This course focuses on problem identification and solving, customer interviewing, and prototyping.

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Social Entrepreneurship Sample Syllabus

Social entrepreneurship can be explained as the practice of identifying, starting and growing successful mission-driven for-profit and nonprofit ventures. These organizations strive to advance social change through developing innovative solutions to problems that plague communities, cities, countries, and systems.

Through experiential exercises, guest speakers, and classroom dialogue, students will learn to think and act opportunistically with a socially-conscious business mindset. Topics will include problem identification, customer interviewing, prototyping, financial projections, business modeling, and storytelling.

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MBA Entrepreneurship & Innovation Sample Syllabus

In this experiential, hands-on course, students will learn the customer-development approach to building products and services. More specifically, students will learn how to systematically identify and test assumptions to make decisions to pivot, proceed, or restart based on customer insights and evidence gathered.

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What’s Next?

In upcoming posts, we talk about our evolving experiential curriculum, how to teach students about financial projections, and how to enable your students to tell a story people will remember!

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Toothbrush Design Challenge

Toothbrush Design Challenge

Invalid assumptions are the root of most business failures. It’s important our students understand how easy it is for everyone, including them, to make them.

In just 15 minutes, this interactive exercise will help your students understand why they need to validate their business assumptions.

Winner of the 2019 Excellence in Entrepreneurship Exercises Competition

We introduced this exercise to our community here as part of a larger series of exercises. You all helped us tweak the exercise into a format that won the Excellence in Entrepreneurial Exercises Competition at USASBE 2019!

Given the success of this exercise, we wanted to provide an overview so you know how and why you might engage your students with this exercise.

Overview

We have two goals with the Toothbrush Design Challenge exercise:

  1. Give your students the experience of making hidden assumptions
  2. Help your students learn why it’s so important to validate assumptions

For more details on this exercise, check out this lesson plan.

The Exercise

Form teams of 3 or 4 students. Give each team an adult toothbrush.

Their assignment is to design a child’s toothbrush. The design must include at least the following elements:

  1. Color scheme
  2. Dimensions

The color scheme element is really a red herring. The colors they choose are irrelevant. We include the color scheme requirement to ensure students are not solely focused on the dimensions element. The dimensions are where students will unearth hidden assumptions, and create an ineffective product based on those hidden assumptions.

Hidden assumptions will likely cause students to design a toothbrush with the wrong dimensions for children. They will assume a smaller hand needs a smaller toothbrush.

Display the slide below that contains hand size data. Give students 3 minutes to design a child’s toothbrush.

The Debrief

After 3 minutes, ask teams whether their child’s toothbrush was larger or smaller than an adult’s. Most teams will end up making a smaller toothbrush. This is a very natural and logical assumption based on the hand size data we presented them. It is the assumption very experienced product designers at toothbrush manufacturers made, so your students are in good company!

Your students likely designed a child’s toothbrush that would fail in the market based on hidden assumptions. Show this video, where IDEO partner Tom Kelley drives home the importance of acknowledging and testing hidden assumptions:

Reflect on what hidden assumptions they made, and why they made them. Point out that many toothbrush manufacturers made the same invalid assumptions many of them made in terms of a smaller hand needs a smaller toothbrush.

Discuss how students could test their assumptions to determine their validity. Steer them toward observing customers using a product or service, and toward prototyping the product or service.

This exercise is fast, fun, and engaging for students. We designed it as a flexible experience that you can use to introduce various topics, such as:

  1. Why companies fail
  2. Planning vs. experimenting
  3. Business model canvas

If you want to introduce your students to a curriculum of these kind of award-winning experiential exercises, request a preview of our ExEC curriculum here.


Get the “Toothbrush Design Challenge” Lesson Plan

We’ve created a detailed lesson plan for the “Toothbrush Design Challenge” exercise to walk you, and your students through the process, step-by-step.

Get the Lesson Plan

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


What’s Next?

In upcoming posts, we talk about our evolving experiential curriculum, why educators are adopting this curriculum, and how to enable your students to better identify opportunities!

Subscribe here to get our next lesson plan in your inbox.

Join 4,800+ instructors. Get new lesson plans via email.
Practicing Entrepreneurship By Granting Wishes

Practicing Entrepreneurship By Granting Wishes

“An entrepreneurship class should be alive.”

“An entrepreneurship class should be scary.”

“An entrepreneurship class should be a new experience.”

As I was reimagining my MBA entrepreneurship course, I kept these thoughts top-of-mind. I wanted to set an example with my class – to create an experience that solved my customers’ problem.

My customer? Students.

My customers’ problem? Disengaged learning.

I stumbled across Rebeca Hwang and her Wish Game idea. My students were in for an experience unlike anything they’d ever had in a classroom.

Because the experience is so different from their typical learning environment, it has been painful at time to watch them struggle to grasp the concept of learning entrepreneurship through granting each other’s wishes.

Wishes To Date

My students have granted 12 wishes so far. I’ve written about 7 of them already:

  • See the Mona Lisa
  • Pitching in a Chicago Cubs game
  • Repelling down the John Carroll University clock tower
  • To make homemade wine
  • To own a bottle of Pappy Van Winkle 23 Year bourbon
  • Play in a room full of puppies (especially golden retrievers)
  • Visit Greece

During these wishes, students have struggled with thinking big, with practicing entrepreneurial skills of ideating, customer interviewing, prototyping, and mobilizing resources. They deliver wishes, but I push them to keep aiming higher, dreaming bigger, failing faster.

As with most skills, with practice, they are getting better not just at execution, but at creating experiences.

The new wishes are:

  • An American baby shower
  • Tickets to the Ellen show, play a game & win a prize (2nd wish is 2 tickets to Disneyland)
  • A male, black & tan miniature Dachshund puppy
  • Be driven in a Rolls Royce Phantom

The first two showed my students’ execution capability. One Kuwaiti student is about 7 months pregnant, with her 4th child, and wanted an American baby shower. In her culture, I discovered, they do not have a celebration prior to the baby’s arrival. Given she’s in America, and I gave permission to dream big, this is her dream. Her fellow students attacked the wish with their now typical gusto.

I couldn’t stop smiling as they interviewed the wish grantee to understand her culture & her reasoning for wanting an American baby shower. The students are beginning to master customer interviewing! They asked about celebrating her previous children and about her expectations. This wish brought a new level of excitement to the class. As one student mentioned,

“I get it. I can deliver joy to someone while practicing entrepreneurship. How cool is that? What other subject offers that kind of opportunity?”

To be honest, this wish wasn’t a difficult one to execute – buy cake, flowers, decorations, presents. Play Pregnancy Price is Right. The students didn’t need to do much in terms of ideation for this one because the wish was to deliver something typical. Typical is what the grantee wanted, typical is what she got, but feedback from her confirmed that my students nailed it:

“This was my first and best baby shower. I was really needing this feeling to overcome my homesickness. It’s something beautiful to remember during my studies.”

Wish Game Baby Shower

The other wish that week took an interesting turn. The grantee had two wishes that fit well together:

  1. She is a HUGE fan of Ellen Degeneres, so wants to attend the Ellen Show, play a game on the show and win a prize.
  2. She is from Tanzania and wants to visit Disneyland before returning home.

Students in the group delivering this wish again nailed the customer interviewing, understanding her motivation for these particular wishes. I’ve encouraged the students to drill into the emotions driving the desire for a particular wish. Because if they cannot deliver the specifics of a wish, they can develop a plan b, or c, or d, or q.

They can prototype, like entrepreneurs.

This group contacted Ellen with our story as much as they could over the week – multiple form submissions, emails, and calls every day from everyone in class and from lots of other students and friends. They also worked on getting Disneyland tickets, airplane tickets, and hotel reservations donated. None of this happened, so their plan b was to buy a $300 Disney gift card, recreate the Ellen Show in the classroom (complete with a dude in a wig playing Ellen), and played Blindfolded Musical Chairs. Of course they fixed the game so the grantee won, and her prize was the gift card.

Debriefing the Wishes

Both groups felt so energized after these wishes. They nailed the interviewing. They felt they delivered a good idea, but also acknowledged they weren’t taking a risk with their ideas yet.

I push, and push, and push some more to get them beyond their fear and lead them into the uncertainty of big ideas.

We talked about how far they had come from the first wishes, and how far they had to go to deliver true awesome. I often forget what it is like to be ~20 years old. Stumbling through an uncertain present and staring into an uncertain future. Wanting to show confidence, but not feeling confident. It’s my job to build that confidence, by guiding them into uncertainty, supporting them while they struggle with it, and giving them the tools to reflect on it powerfully.

The Next Wishes

One of the wish grantees wanted a male, black & tan miniature Dachshund puppy. Her other wishes were to pay off her student debt, or to have a year’s rent in a nice apartment in downtown Cleveland. The group went with the puppy. As with the baby shower, this wish is really all about execution. The group got right to work to find a puppy – apparently this isn’t the most common kind of puppy to find. But they did it!

wish game puppy

One member of the group negotiated the price down to $300 – they are finally figuring out they can mobilize their financial resources to make wishes come true. The grantee met her puppy (she named him Morty) but she won’t be able to take him home for a couple weeks, until he is at least 8 weeks old.

The other wish in this class was the grantee wants to be driven in a Rolls Royce Phantom. His other wishes were to meet “the” Michael Jordan (I particularly liked how he intentionally included “the” so nobody could play games with just any Michael Jordan) and to call an offensive play for the Cleveland Browns. The group decided to go with the Phantom. I hadn’t heard of this car, but after looking at pictures and videos, I understood where his wish came from.

wish game rolls royce phantom

The group delivering this wish ignited their network to find Cleveland folks who owned this car. Unfortunately, they did not find any during the week. They did, however, realize they knew someone who worked at the local Rolls Royce dealership, so when the weather improves, they will work to get the grantee a test drive. They did buy the grantee tickets to the auto show in Cleveland over the weekend, where he can go see this car.

Future Wishes

The next two wishes on deck are:

  • Take the money that would be spent on a wish to a casino and let it ride on blackjack
  • Be on stage with Skrillex and Marshmello at Ultra Music Festival in Miami

One will challenge the group to actually deliver it, and that other will challenge the group to enhance the wish beyond the obvious to deliver a memorable experience.

 

PS – here is an updated picture of Morty at home with Katie!

Want To Follow Doan’s Journey?

We will continue to run blog posts highlighting Doan’s journey throughout his semester-long Wish Game Course this Spring.

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Customer Interviewing Card Game

Customer Interviewing Card Game

Students don’t like customer interviews, but they do like games!

So we combined the two to make customer interviews more fun and approachable.

Our updated method of teaching customer interviews is using ExEC Customer Interviewing Playing Cards with an online collaborative quiz game to show students:

  • What their problem interviewing goals should and should not be, and
  • What questions they should and should not ask

Fully Engaged Class

When you run this exercise, your students will be fully immersed in the lesson as they hurriedly sort cards into different piles and compete with one another using their phones to see who can correctly answer the most questions, the fastest.

Here’s what it looked like when we presented it at USASBE:

And here’s what one of the professors who tested this lesson part of our Experiential Entrepreneurship Curriculum (ExEC) reported back:

Big hit tonight! Lots of competition!

Really got through on true purpose of problem discovery and what questions to ask / not ask. They are in much better shape going into interviews than my prior students.

– Jen Daniels, Georgia State University
Give the Customer Interview Cards lesson plan a shot. It’ll add a boost of energy to your course and your students will love it.

Step 1: Prepwork

To set students up for success, they need to do a little prework. Have your students watch this video on what to ask during customer interviews.

You need to do a little prework yourself:

  • Print and cut one set of Customer Discovery Interview Cards for every two students.
  • Get familiar with Kahoot; watch this Kahoot demo video, and review the Kahoot questions here.
  • Review the answers to the Interview and the Objective cards here and print a copy for your reference.
  • Print out one copy of the final interviewing script for each student.

Step 2: The Setup

Prior to this class session, familiarize your students with the purpose and he value of customer interviewing.

Pair students up, give each pair a set of the gray “Problem Interviews Objective” cards, and give them a few minutes to find the six objectives they should achieve during customer discovery interviews from the 12 objective cards.

Customer interview cards

You also need to set up Kahoot and project that on the screen. Turn all the game options off except for the following, which should be turned on:

  • Enable Answer Streak Bonus
  • Podium
  • Display Game PIN throughout

customer interview

Find detailed instructions for setting up Kahoot in the full lesson plan.

Step 3: Play the Warm-Up Game

Project Kahoot on the screen and read the first objective question aloud. Students use their phones to indicate if it’s a good or bad objective for a customer discovery interview based on how they categorized their cards.

After all students record their answer, you have an opportunity to discuss why a particular objective is good or bad for a customer discovery interview. Students will generally have different opinions for each of the 12 objectives.

This warm-up game is an opportunity for rich dialogue to help students deeply understand the purpose of customer interviews.

Progress through all 12 objectives, discussing each one as you go. Kahoot displays a live scoreboard – congratulate the winner after going through 12 objectives, but let everyone know this was just a warm-up game. The real game is next – to determine what are good and bad interviewing questions.

Step 4: Play the Real Game

Students now know what their customer interviewing objectives should be. Hand out the 24 Customer Interviewing Question cards, and students should identify which 9 questions are ideal to ask.

customer interview cards

Now start the Questions Kahoot game and have students join. Lead students through the same process you did with the Objectives Kahoot.

Students record their answer in Kahoot about what are good and bad Problem Interview questions. This is another powerful opportunity to discuss why a particular question is good or bad for a customer discovery interview.

Kahoot displays a live scoreboard – congratulate the winner after going through all the questions.

Crown the Customer Interviewing Champions! Reward them with some prize. Make a big deal of this to let students know how important customer interviewing is to entrepreneurs.

Step 5: The Interview Template

Your students now have a strong understanding of customer problem interviewing objectives and good questions to ask. It is time to give them an interview template they can use to connects all of the dots.

If you use this exercise as a part of the Experiential Entrepreneurship Curriculum (ExEC), we provide an interview template for your students to use. Otherwise, you can create your own.

After playing the warm-up and the real game, students understand why they should ask the “good” questions.

Students also understand why they should not ask many of the questions they would intuitively think to ask.

Review each question to ensure they understand:

  • How to ask the question, and
  • Why they should ask the question

Now is your chance to answer any questions or fears your students have before sending them out into the field to interview actual customers! But have no fear, your students are well-prepared with solid questions that will help guide their ideation.

If you want to help your students deeply understand why and how to interview customers, get the full lesson plan by clicking below!


Get the “Customer Interviewing Cards” Lesson Plan

We’ve created a detailed “Customer Interviewing Cards” lesson plan. This exercise walks you, and your students, through the process, step-by-step.

Get the Lesson Plan

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.

 


What’s Next?

In an upcoming post, we will share a companion exercise to the “60 Minute MVP” exercise. This will help students understand why it is critical to engage customers prior to launching!

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