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Back to Back Winners at USASBE 2020

Back to Back Winners at USASBE 2020

At this year’s USASBE conference, we were incredibly humbled to win the Excellence in Entrepreneurial Exercises Awards again, this time with our Lottery Ticket Dilemma lesson plan!

Winning the 3E competition is the highest achievement an entrepreneurship exercise designer can win – we like to think of it as the Super Bowl for entrepreneurial pedagogy nerds (that’s us!).

We were privileged to have 4 out of the 10 exercises selected for the awards, including our popular 60 Minute MVP lesson plan which was a finalist and has recently been published in the Entrepreneurship Education and Pedagogy Journal. Slides for all of these lessons are available below.

Entrepreneurship Education
One of our founders, Doan Winkel, became President-Elect of USASBE. We look forward to his leadership of this great organization.
Educational Materials
In addition to our annual happy hour, we hosted our first-ever Innovator’s dinner.
Entrepreneurship Lesson Plans

This definitely was our favorite conference yet. USASBE gives us a space to share and learn. We came away from the conference reinvigorated to continue improving our product to provide you and your students even more value.

This year we:

  • Hosted our annual happy hour and first Innovator’s dinner
  • Ran six sessions, featuring experiential entrepreneurship exercises from our ExEC curriculum
  • And the pièce de résistance…
We won the Excellence in Entrepreneurial Exercises (3E) competition again!
Teaching Entrepreneurship Lesson Plans
Winning this award has validated we are on the right track when it comes to creating truly innovative entrepreneurship programs.

After winning the 3E competition, we were delighted to join our fellow educators at the USASBE Gala.

Entrepreneurship Education Lesson Plans

Thanks to your engagement in our events, we had a fantastic conversation that covered:

  • what we wish for our students and entrepreneurship education as a whole,
  • what we wish for ourselves as entrepreneurship educators,
  • the barriers to creating engaging curriculum
  • how to make entrepreneurial skills accessible to all students

We had a wonderful time hosting happy hour as well as our inaugural Innovator’s dinner on Friday night. It was wonderful connect with other educator’s with an aligned vision and we enjoyed demoing our financial simulator:

Education Lesson Plans
Entrepreneurship Lesson Plans

As always, thank you for supporting us, challenging us, and for sharing our passion for engaging students everywhere.

New Orleans was an amazing host, but we’re already planning for next year’s USASBE conference in Los Angeles. We hope you join us!

Entrepreneurship Education Online
If you want access to our slides from USASBE, you can access them here.
Entrepreneurship Lesson Plans
Countdown to USASBE 2020

Countdown to USASBE 2020

See You In New Orleans!

Our team is busy getting ready for the USASBE conference in New Orleans, Louisiana. The conference gives space for entrepreneurship educators to come together to share innovative research and experiential ideas for teaching entrepreneurship.

USASBE Entrepreneurship Exercises

Eat & Drink with Us

Teaching Entrepreneurship USASBE
  • Enjoy great food and drink
  • Connect with like-minded professionals
  • Get inspired with thought-provoking conversation
Behind the Scenes of our Last Happy Hour

See Our Lesson Plans in Action

We’re leading 6 talks this year during the conference:

Sunday Sessions

Normalizing Failing through the Wish Game (Sunday @ 9:30 am in Chamber III)

This exercise was borrowed from faculty at Stanford University and developed into the foundation of an MBA Entrepreneurship course to teach entrepreneurship skills by classmates iteratively delivering wishes for each other. This exercise is a powerful path to students learning entrepreneurial skills like ideation, customer interviewing, prototyping, selling, and mobilizing resources, all in the context of creating memorable experiences for their fellow classmates.

60 Minute MVP (Sunday @ 9:30 am in Conti)

The 60 Minute MVP is an intense and exciting exercise that teaches critical aspects of the entrepreneurial mindset and lean start-up methodology, namely the iterative process of hypothesis testing through the creation of minimum viable products (MVPs). In 60 minutes, with no prior technical expertise, students work in teams to design a landing page, create an explainer video, and set up a way to measure pre-launch demand from prospective customers by accepting pre-orders or email addresses. 

What Happens When (Female) Students Dare to Dream? (Sunday @ 3:15 pm in Lafitte)

There are not enough female students in entrepreneurship and innovation programs and career paths. This expose will introduce a proven program that successfully addresses this inequity: a series of college-student driven events targeting the entrepreneurial confidence, vulnerability, and action of high school students (particularly female students). Participants will learn the framework for how these high-impact events can be developed and delivered in any university setting and scaled to a city-wide event, and to intensive summer camps and overnight retreats.

Monday Sessions

Customer Interviewing: Learning the Basics Through Gamification (Monday @ 9:30 am in Bienville)

This is a fun, interactive exercise will demonstrate to students: What their problem interviewing goals should be and should not be, and based on those goals; What questions they should and should not ask during customer interviews; Educators follow up the card game by giving students an interview script template they can use as the basis for their problem discovery interviews. After students experience this exercise, they will have a robust customer interview script they can use to increase the quality of their interviews, and their confidence in conducting them. 

Entrepreneurs vs Inventors: The Lottery Ticket Dilemma (Monday @ 9:30 am in Bienville)

This exercise provides a fun, experiential way for students to conceptualize customer behavior, and identify business opportunities, by demonstrating it’s not actually customer problems that drive behavior, it’s customer emotions. After this game-based activity, students understand why some products are successful even if they don’t solve an obvious problem, and how to leverage that fact to identify non-problem based opportunities. Attendees to this session will get to experience the lesson themselves, and leave with a lesson plan they can use to integrate this exercise in their classes.

Fears & Curiosities: Engaging ALL Students on Day 1 (Monday @ 1:45 pm in Chamber III)

This exercise helps students understand the value of their entrepreneurship classes, even if they never envision themselves becoming an entrepreneur, helping them engage with the class from the first day. The exercise starts with students sharing their fears and curiosities about life after college in a fun and engaging way. After this exercise, students will understand the value of what they are about to learn in their entrepreneurship course, regardless of their relationship to entrepreneurship.

We hope to see you at one of our sessions or join us for a drink and dinner. Invite a friend! The more the merrier.

Federico, Doan & Justin

Teaching Entrepreneurship