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Category: Quick Slides

Quick Slide: Why Customer Interviews Work

Quick Slide: Why Customer Interviews Work

If your students are hesitant to interview customers, use the next in our series of free slides to help them understand…

We demonstrate to students that interviews are great for validating their Channel assumptions by asking them…

“If you can’t find people willing to talk about the problem you want to solve, where will you find people willing to buy your solution?”

For that reason, students learn:

“Trying to interview customers is always helpful…even if you don’t get any!”

  • If you get interviews, great!  You’ll learn about your customers, their problems, your competition, and your marketing channels.
  • If you can’t get interviews, great! You’ll save time and money knowing the channel you just tested won’t work. Best to iterate your assumptions and try again.

If you want to motivate your students to leverage the power of customer interviews…


What’s Next?

In upcoming posts, we will share exercises to engage your students.

Subscribe here to be the first to get these in your inbox.

Join 15,000+ instructors. Get new exercises via email!


Missed Our Recent Articles?

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

  • Quick Slide: Michael Jordan was a Failure. How Michael Jordan leverages failure to make him better.
  • The NEW Marshmallow Challenge. Use this exercise to teach students why invalidated assumptions hinder all new initiatives, and are ultimately the downfall of most new companies.
  • Marketing MVPs. In this experiential exercise, students launch real ad campaigns on Facebook and Instagram to test demand for their MVPs
  • 2021 Top Lesson Plans. Here is the list of our 2021 top entrepreneurship exercises and lesson plans based on feedback from our fast-growing community of thousands of entrepreneurship instructors.
Quick Slide: Why Business Plans Fail

Quick Slide: Why Business Plans Fail

This is a fun slide to..

Introduce the difference between business plans and business experiments.

This is a great slide when you’re introducing:

  • The Business Model Canvas. You can tell students, “Like boxing, entrepreneurship isn’t about how well you plan; it’s about how well you respond when your plan doesn’t work. That’s why in this class you’ll learn how to use the Business Model Canvas to identify the weaknesses of your business model early so you can learn how to test and strengthen it from day one.”
  • Minimum Viable Products (MVPs). You can tell students, “Instead of planning an expensive and elaborate first product launch (that will most likely fail), Minimum Viable Products let you launch small, inexpensive experiments to quickly test elements of your business model. Their low cost and fast development time mean in the very likely scenario that your original assumptions are wrong, you’ll have plenty of time and money to build multiple MVPs and incorporate what you learn from the market in real-time.”

What’s Next?

In upcoming posts, we will share exercises to engage your students.

Subscribe here to be the first to get these in your inbox.

Join 15,000+ instructors. Get new exercises via email!


Missed Our Recent Articles?

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

Quick Slide: “Everyone” Isn’t a Customer Segment

Quick Slide: “Everyone” Isn’t a Customer Segment

This is a fun slide that…

Alex Osterwalder uses to demonstrate the importance of defining customer segments and value propositions.

This slide is inspired by our workshop with Alex Osterwalder, one of the creators of the Business Model Canvas, and we think it’s a great slide to show when you’re:

  • Introducing the Business Model Canvas. You can tell students, “This is why we define our customer segments and value propositions.”
  • Contrasting building products with solving problems. You can tell students, “He may have the most revolutionary invention in the world, but if he can’t explain it in a way that resolves a need for customers, no one cares.”
  • Demonstrating how (not) to pitch. It’s a lighthearted way to start a lesson on pitching.

What’s Next?

In upcoming posts, we will share exercises to engage your students.

Subscribe here to be the first to get these in your inbox.

Join 15,000+ instructors. Get new exercises via email!


Missed Our Recent Articles?

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

Quick Slide: Entrepreneurship Isn’t About Starting a Company

Quick Slide: Entrepreneurship Isn’t About Starting a Company

The next in our series of free slides you can add to your entrepreneurship lessons will help…

Make entrepreneurship skills relevant, even to students who don’t think they’ll start companies.

At their core…

Entrepreneurship skills are about learning to solve problems in mutually beneficial ways.

In this way, these skills benefit students no matter whether they:

  • start a company
  • join a company
  • volunteer at a non-profit
  • start a school club

…or anything in between. To remind students of that, we use slides like this one in our curriculum. In particular, we recommend you try it in your lessons on:

  • Idea generation
  • Customer interviewing
  • Design Thinking

…and of course, on the very first day of class!


What’s Next?

In upcoming posts, we will share exercises to engage your students.

Subscribe here to be the first to get these in your inbox.

Join 15,000+ instructors. Get new exercises via email!


Missed Our Recent Articles?

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

  • Quick Slide: Michael Jordan was a Failure. How Michael Jordan leverages failure to make him better.
  • The NEW Marshmallow Challenge. Use this exercise to teach students why invalidated assumptions hinder all new initiatives, and are ultimately the downfall of most new companies.
  • Marketing MVPs. In this experiential exercise, students launch real ad campaigns on Facebook and Instagram to test demand for their MVPs
  • 2021 Top Lesson Plans. Here is the list of our 2021 top entrepreneurship exercises and lesson plans based on feedback from our fast-growing community of thousands of entrepreneurship instructors.
Quick Slide: Jordan Was a Failure

Quick Slide: Jordan Was a Failure

We’re starting a series of emails where we’ll send you slides you can quickly add to your entrepreneurship lessons.

Here’s the first one. A quote from Michael Jordan on failure:

Michael Jordan Failure

This can be a great slide for:

  • Introducing growth mindset
  • Normalizing failure / failure resume
  • Designing experiments

…or to emphasize that the most successful entrepreneurs are the ones that learn from their failures.


What’s Next?

In upcoming posts, we will share exercises to engage your students.

Subscribe here to be the first to get these in your inbox.

Join 15,000+ instructors. Get new exercises via email!


Missed Our Recent Articles?

Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:

  • The NEW Marshmallow Challenge.Use this exercise to teach students why invalidated assumptions hinder all new initiatives, and are ultimately the downfall of most new companies.
  • Marketing MVPs. In this experiential exercise, students launch real ad campaigns on Facebook and Instagram to test demand for their MVPs
  • Pilot Your Purpose. This exercise helps students discover what they’re passionate about and see how learning entrepreneurial skills can turn that passion into their purpose.
  • 2021 Top Lesson Plans. Here is the list of our 2021 top entrepreneurship exercises and lesson plans based on feedback from our fast-growing community of thousands of entrepreneurship instructors.
  • “The best class I’ve taken!”  We all want a Dead Poets Society moment in our entrepreneurship class. One professor using the Experiential Entrepreneurship Curriculum got hers!