Want to improve how you teach entrepreneurship? Steve has some ideas.
Before we get there though, with the fires raging along the West Coast of the US, one of which is stunningly close to Steve’s home, we wanted to send him, his family, and everyone affected by the fires, our best wishes.
Steve and I sat down, pre-pandemic, for an in-depth discussion on the state of entrepreneurship education and ways to improve it going forward.
Below I’ve written up a summary of half of our conversation: thoughts on how to teach entrepreneurship.
In an upcoming part two, I’ll summarize some of Steve’s ideas on creating a comprehensive entrepreneurship curriculum, including:
- The skills professors should teach their students, and
- Four courses Steve thinks are core to a robust entrepreneurship program
First, for anyone unfamiliar: Who is Steve Blank?
Forefather of Lean Startup
In addition, Steve has reimagined the way entrepreneurship is taught throughout the world with his Lean LaunchPad, NSF I-Corps, and Hacking for X (e.g. Recovery, Defense, Diplomacy, Impact, Energy, etc.) programs.
In short, Steve has dramatically improved the way we practice and teach entrepreneurship.
Why Teaching Entrepreneurship is Hard
One of the very first topics that came up during our conversation was how we all can become more effective instructors.
Roughly 75% of college faculty are adjunct or non-tenure-track professors. Steve shared that as a practitioner, one of the challenges he faced was not what to teach, but how to teach:
”There is usually very little onboarding in place to train professors in the most effective way to teach entrepreneurial lessons.”
While most of us are successful entrepreneurs or successful professors, very few of us are equally great at both.
Compounding the problem, Steve mentioned that there are so many kinds of entrepreneurship – small business, high tech, corporate, social, family business, etc.
With these challenges in mind, I asked Steve for recommendations to overcome them.
Steve’s Teaching Tips
Tip #1: Accept You Don’t Know Everything
“I see my mentors and other adjuncts and coaches make this mistake, in thinking your domain expertise is the expertise of entrepreneurship rather than a very narrow slice.”
When Steve first began teaching at UC Berkeley, he was paired with professor John Freeman who recommended he sit in on other instructors’ entrepreneurship courses. Steve mentioned, “the shock to my system, the discovery…there are different types of entrepreneurship.”
Steve was a successful entrepreneur, but he wasn’t a successful small business, high tech, corporate, social, and lifestyle entrepreneur.
Each type of entrepreneurship has different goals and to be taught most effectively, requires a different approach and expertise. To illustrate his point, Steve mentioned that in high tech entrepreneurship, the first goal is to have a seed round that raises millions of dollars. In small business entrepreneurship, however, the first goal may be to make enough to fund a lifestyle and family.
It’s this diversity in objectives that can make effectively teaching innovation difficult and it was his realization that he didn’t know everything about every type of entrepreneurship that led Steve to increase his breadth of knowledge.
Tip #2: Get a Mentor
Luckily, Berkely had a semi-formal onboarding process in place which sped up the learning process for new faculty. For other educators who do not have access to that kind of program, Steve recommends:
- Attending other entrepreneurship instructor’s classes
- If you’re an entrepreneur first, get another educator to mentor you
- If you’re an academic first, pair with an entrepreneur to teach
Like we teach our students, teams with aligned goals and diverse skills have better outcomes; the same applies to our teaching. To improve your classes, find people who have a different set of skills and experiences than you and collaborate with them.
When in Doubt: Experiences Teach Skills
“If you’ve never started a company and you’re teaching entrepreneurship, it’s like teaching a med school class and never having cracked a chest.”
Entrepreneurship is a combination of theory and practice and our students learn it best when they are offered by perspectives.
Steve further explained his point by saying, “Startups are essentially years of chaos, uncertainty, and terror. That’s not what a typical academic career is like. And so it’s kind of hard to teach tenacity, resilience, and agility and maybe curiosity, which are the key skills for early-stage entrepreneurs without having lived with that uncertainty.”
Students Learn Best By Doing
How do we teach customer empathy, customer development, and customer discovery effectively?
The answer is learning by doing. When Steve teaches his Lean LaunchPad classes, he insists his students talk to 10 customers each week. And he always follows up to ensure they actually made contact.
For students who have difficulty performing customer interviews, he recommends students practice interviewing. Steve recommends the book, Talking to Humans: Success Starts with Understanding Your Customers.
For an engaging way to help your students understand exactly what questions they should and shouldn’t ask customers, you can also use our free experiential Customer Interviewing Cards lesson plan.
The same goes for every topic in entrepreneurship:
- Idea generation
- Solution ideation
Every entrepreneurship skill must be practiced to be internalized.
The Future of Entrepreneurship Education
Key skills for early-stage entrepreneurs can be taught with the right combination of theory and experiential exercises.
In class, Steve looks to create a feeling that there is no “right” answer that can be found in a book. It is this approach that encourages students to figure things out for themselves and inspires outside-the-box thinking. The Lean LaunchPad methodology Steve created is great for stimulating the chaos of entrepreneurship. It is this chaos that identifies those students ready for the pursuit of entrepreneurship.
Steve conceptualizes his classes as the Juilliard of entrepreneurship; when the way to train artists was with an experiential, hands-on apprenticeship. With this in mind, Steve thinks successful entrepreneurship curricula should include entrepreneurial appreciation.
“These core [entrepreneurship] courses will be the new liberal arts courses of the 21st century.”
Here are my takeaways from the first part of our conversation:
- Get a mentor. If your background is in academia, find an entrepreneur to mentor you in real-world realities. If you’re an entrepreneur, find an academic mentor who can teach you about teaching. Teaching entrepreneurship requires both.
- Train entrepreneurs like artists. Just like are no “right” answers in art, there are no right answers in entrepreneurship. Instead of focusing on teaching answers, we should focus on teaching skills.
- Students learn skills by practicing them. Experiences, not textbooks, are the best way to teach skills.
Check Out Part 2
Click here for the second part of our conversation where we discuss:
- The necessary skills professors should teach their students, and
- Four courses he thinks are essential to a robust entrepreneurship program
And subscribe here for more interviews with entrepreneurship education thought leaders:
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- Online Entrepreneurship Syllabus. This online entrepreneurship syllabus is an innovative online experience that is asynchronous with multiple touchpoints, skills-based, and experiential.
Want More Engaged Students?
Check out the Experiential Entrepreneurship Curriculum.
Whether you’re teaching online, face-to-face, or a hybrid of the two, we built our Experiential Entrepreneurship Curriculum (ExEC) to provide award-winning engagement and excitement for your students
- in any course structure
- on all major learning management system
We’ve taken the guesswork out of creating an engaging approach that works both online or in-person. ExEC has a comprehensive entrepreneurship syllabus template complete with 15 weeks of award-winning lesson plans that can be easily adapted to your needs.