Top 5 Engaging Exercises for Your Entrepreneurship Curriculum

Top 5 Engaging Exercises for Your Entrepreneurship Curriculum

Are you tired of seeing blank stares while you lecture? It’s time to update your entrepreneurship curriculum to invigorate your classroom with exercises that truly engage your students.

Here are our top 5 exercises to include in your entrepreneurship curriculum:

Complete with lesson plans, that have proven to capture students’ interest and drive dynamic learning experiences.

#5 Teaching the Business Canvas Model

Image promoting a Business Model Canvas (BMC) teaching session with Dr. Alex Osterwalder as part of the Entrepreneurship Curriculum. It features a BMC template on the left and Dr. Alex Osterwalder smiling and seated with books on the right, along with text: "Exercises: Teaching the BMC with Dr. Alex Osterwalder".

First up is an exercise based on a workshop we did Dr. Alex Osterwalder, the creator of the Business Canvas Model. This Business Canvas Model teaching exercise is a hit among educators and students alike.

The Business Model Canvas helps students understand and develop business models effectively.

Follow along with the first part of this three-part series to introduce your students to the Business Model Canvas and see their understanding of business concepts deepen.


#4 The Marshmallow Tower Challenge

Five people with emoji faces stand around a table in a classroom. On the table in front of them is a tall, makeshift structure made of yellow straws and blue tape. One person is holding the top of the structure. Everyone appears to be enjoying themselves, showcasing their creativity in an entrepreneurship curriculum activity.

Next, we’ll take a look at a challenge that will engage your students and get them thinking outside the box.

The Marshmallow Tower Challenge is a fun and interactive way to teach the importance of iteration, experimentation, and the value of failure.

This exercise challenges business model assumptions and encourages creative thinking. Plus, as a bonus, you can let your students enjoy any leftover marshmallows—a guaranteed way to get them smiling and engaged!


#3 The Backpack Design Challenge

An image of a "Backpack Design Challenge" worksheet, part of an Entrepreneurship Curriculum. The top half features the title and section 3, prompting users to list three "Must Have" features for their ideal backpack, with examples provided. The bottom left shows two backpack sketches, while a blank space for notes is on the right.

The Backpack Design Challenge is a step-by-step exercise that immerses your students in the entire design thinking process. It’s consistently one of the most popular projects in the entrepreneurship curriculum—creative, fun, and full of invaluable teaching moments. Students love it, and it effectively bridges theory with hands-on experience.

After completing this exercise, your students will be able to define problems, iterate solutions, and design prototypes based on customer needs. It’s an excellent way to bring practical, hands-on learning into your entrepreneurship curriculum.


#2 Failure Resume

An infographic titled "My Failure Resume" with four sections: "My School Failures" (Kicked out of high school, Failed pre-calculus 2 times, Got denied at 5 Big Ten university PhD programs), "My Work Failures" (Denied tenure at Illinois State University), "My Sports, Clubs & Competition Failures" (Cut from the high school basketball team), and

Next up is the failure resume, this exercise is all about reframing failure as a learning opportunity.

Helping your students recognize the value of failure will enable them to make the most of the learning opportunities that follow. It’s a powerful way to build resilience and a growth mindset in your classroom.


#1 Pilot Your Purpose

An image with the header "Pilot Your Purpose" and festive balloons. The main text reads, "Congratulations! You just identified your purpose 🙌! Since your purpose includes your passions and the impact you can have on the world, use it to guide your exploration of entrepreneurship!" Below is a quote: "Entrepreneurship isn't about starting companies. It's about helping yourself help others." The footer notes

Finally, our favorite and most popular exercise is the Pilot Your Purpose exercise. This activity helps students define their purpose, uncover their passions, and drive their engagement.

When students discover what truly excites them, their enthusiasm for learning skyrockets. This exercise is a cornerstone of an effective entrepreneurship curriculum.


Want More?

If you enjoyed these exercises and are looking for more, you’re in luck! All of these engaging and innovative exercises are part of our online curriculum, ExEC.

Request a preview of ExEC today and see why it’s the only resource you’ll need for your entrepreneurship curriculum this semester.

By incorporating these exercises into your teaching, you’ll transform your classroom into an interactive, engaging environment where students are eager to learn and participate.

Say goodbye to blank stares and hello to a dynamic entrepreneurship curriculum!


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