Quick Slide: “Everyone” Isn’t a Customer Segment

Quick Slide: “Everyone” Isn’t a Customer Segment

This is a fun slide that…

Alex Osterwalder uses to demonstrate the importance of defining customer segments and value propositions.

customer segments

This slide is inspired by our workshop with Alex Osterwalder, one of the creators of the Business Model Canvas, and we think it’s a great slide to show when you’re talking about customer segments and:

  • Introducing the Business Model Canvas. You can tell students, “This is why we define our customer segments and value propositions.”
  • Contrasting building products with solving problems. You can tell students, “He may have the most revolutionary invention in the world, but if he can’t explain it in a way that resolves a need for customers, no one cares.”
  • Demonstrating how (not) to pitch. It’s a lighthearted way to start a lesson on pitching.

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