Quick Slide: Why Customer Interviews Work

Quick Slide: Why Customer Interviews Work

If your students are hesitant to interview customers, use the next in our series of free slides to help them understand…

We demonstrate to students that interviews are great for validating their Channel assumptions by asking them…

“If you can’t find people willing to talk about the problem you want to solve, where will you find people willing to buy your solution?”

For that reason, students learn:

“Trying to interview customers is always helpful…even if you don’t get any!”

  • If you get interviews, great!  You’ll learn about your customers, their problems, your competition, and your marketing channels.
  • If you can’t get interviews, great! You’ll save time and money knowing the channel you just tested won’t work. Best to iterate your assumptions and try again.

If you want to motivate your students to leverage the power of customer interviews…


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