Quick Slide: Why Customer Interviews Work
If your students are hesitant to interview customers, use the next in our series of free slides to help them understand…
We demonstrate to students that interviews are great for validating their Channel assumptions by asking them…
“If you can’t find people willing to talk about the problem you want to solve, where will you find people willing to buy your solution?”
For that reason, students learn:
“Trying to interview customers is always helpful…even if you don’t get any!”
- If you get interviews, great! You’ll learn about your customers, their problems, your competition, and your marketing channels.
- If you can’t get interviews, great! You’ll save time and money knowing the channel you just tested won’t work. Best to iterate your assumptions and try again.
If you want to motivate your students to leverage the power of customer interviews…
What’s Next?
In upcoming posts, we will share exercises to engage your students.
Subscribe here to be the first to get these in your inbox.
Missed Our Recent Articles?
Whether you are new to our community of entrepreneurship educators, or you’ve been contributing for years, we wanted to give you a list of the posts our community finds most valuable:
- Quick Slide: Michael Jordan was a Failure. How Michael Jordan leverages failure to make him better.
- The NEW Marshmallow Challenge. Use this exercise to teach students why invalidated assumptions hinder all new initiatives, and are ultimately the downfall of most new companies.
- Marketing MVPs. In this experiential exercise, students launch real ad campaigns on Facebook and Instagram to test demand for their MVPs
- 2021 Top Lesson Plans. Here is the list of our 2021 top entrepreneurship exercises and lesson plans based on feedback from our fast-growing community of thousands of entrepreneurship instructors.
