Creating Rigorous But Accessible Entrepreneurship Lesson Plans

Creating Rigorous But Accessible Entrepreneurship Lesson Plans

Whether teaching Intro to Entrepreneurship at a community college, or Tech Entrepreneurship at Stanford, we know…

Experiential exercises are the key to engaging students.
teaching entrepreneurship stanford

In our continuing collaboration with Rebeca Hwang from Stanford, who introduced us to her Wish Game, we were excited by her invitation to share two of our lesson plans with her students.

Teaching at Stanford

Knowing that experiences are both the best to teach skills, we decided to introduce students to the difference between Inventors and Entrepreneurs with our award-winning Lottery Ticket Dilemma lesson plan. With our second lesson, we shifted our focus to customer interviews. We wanted students to walk away with a clear understanding of what questions they should, and more importantly, what questions they shouldn’t ask, during customer interviews.

Inventors Vs. Entrepreneurs

We chose to present this exercise because it creates a fun, experiential way for students to conceptualize customer behavior. They can also identify business opportunities, by demonstrating it’s not actually customer problems that drive behavior, but customer emotions. 

entrepreneurship lesson plans online

After this game-based activity, students understand why some products are successful even if they don’t solve an obvious problem. This inspires them to identify non-problem based opportunities to leverage. 

Customer Interviewing: Learning the Basics Through Gamification

We followed with another fun and interactive exercise designed to improve your students’ interviewing skills in just one lesson. During this class, students will identify what their problem interviewing goals should be and should not be. Those goals will point them to what questions they should and should not ask during customer interviews.

entrepreneurial lesson plans online

After the card game, we provided an interview script template to the students. They can use this script as the basis for any problem discovery interview they conduct. This robust script will increase the quality of their interviews, and their confidence in conducting them. 

Students Love Engaging Entrepreneurship Classes

After our two lesson plans were concluded, one thing was very clear: students love to be engaged in the classroom. Here is a snapshot of some of our feedback:

entrepreneurship lesson plans
entrepreneurship lesson plan

We were delighted to get this real-time feedback from Stanford students. We believe in practicing what we preach and the opportunity to teach at Stanford allowed us to perform our own customer discovery interviews. The overall response was two-fold. The students:

  • Loved how engaging the lessons were
  • Appreciated learning a new, practical skill

Rigorous and Accessible Entrepreneurship Curriculum

But what excites us most about the work we do at TeachingEntrepreneurship.org is that these same exercises are accessible and loved by a wide range of students and university professors like. You can find our curriculum in:

college entrepreneurship lessons

Don’t Take Our Word for it

teaching entrepreneurship lessons

No Matter Where You’re Teaching

Our goal continues to be to move the art and science of teaching entrepreneurship forward. Customer Interviewing Cards and the Inventors vs. Entrepreneurs presentation are just a few the experiential exercises we’ve created. If you’d like to see how the Inventor vs. Entrepreneur lesson can work in your classroom, click to learn more. We hope you give them a shot, and if you, and your students enjoy, check out the full Experiential Entrepreneurship Curriculum (ExEC).

 

Click Here for Our Stanford Presentation

 

 

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.

 

 

Entrepreneurship Lesson Plans

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