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10 Free Tools for Increasing Student Engagement Online

10 Free Tools for Increasing Student Engagement Online

This past spring was a painful experience of online student disengagement. Don’t let that happen this fall!

During the TeachingEntrepreneurship.org Virtual Conference, we presented 10 Tools to Increase Online Student Engagement. During this conference, we asked participant teams of educators to research each tool and write up some notes in a discussion group. This mimics how you might ask student teams to research something and post their findings and recommendations in the discussion board on your LMS.

We used the summaries participants posted as talking points for this post. You can do this with student posts in your LMS by using their posts as talking points about certain topics, so they see their post consumed and shared.

This jigsaw technique is a powerful way to leverage student desire to perform well in front of their peers to move them into deeper engagement in the material.

Below is a video recap of the conference presentation, followed by more detailed information about all 10 tools. You can sprinkle these tools throughout your entrepreneurship syllabus, or stack these tools like building blocks, to create a deeper face-to-face or online student engagement this fall.

#1: GIMKIT

This is an interactive quiz program offering virtual prizes, so students can create their own games or you can create games to deliver interactive learning experiences. When you create a Gimkit, it is basically a quiz that shows up on your students’ phone.

Gimkit - Live Quiz Learning Game

If students answer the question correctly, they receive virtual currency. With this virtual currency, students have the option to buy power-ups. The following are examples of the power-ups available:

  • To receive more currency for correct answers. If they accumulate 10 virtual dollars, they can buy a streak bonus so if they answer multiple questions correctly in a row they earn more virtual currency
  • To get a second chance if they answer incorrectly
  • To get themes to enhance the visual presentation

Gimkit is an amazing gamification experience, which has game mechanics built into a learning experience so students using it will be more bought into the process. Students have various incentives that ignite their natural competitive spirit, which will be very addictive to most of your students, so they just keep playing. And more importantly,

they keep learning while they are playing!

The idea of students creating their own games is another powerful twist to Gimkit. Imagine each student generates their own quiz for an element of the business model canvas. They post a link in the discussion group on your LMS, and then students get to compete with each other and see who understands the various elements of the business model canvas the best by watching the scores within the various games!


To see the 9 other tools that will increase your student engagement this fall with

  • Interactive quizzes and assessment through gaming experiences
  • Virtual collaboration
  • Video discussion and presentation

enter your email below!


Online Entrepreneurship Syllabus

Whether you’re teaching online, face-to-face, or a hybrid or HyFlex model, we built our Experiential Entrepreneurship Curriculum (ExEC) to enable you using tools like those we just reviewed to provide award-winning engagement and excitement for your students

  • in any course structure
  • on every learning management system

Preview ExEC Now


If you want an engaging approach you can use online or in-person for your entrepreneurship curriculum, including an entrepreneurship syllabus template and 15 weeks of award-winning lesson plans, and don’t want to spend all summer building it:

Consider trying ExEC this Fall.

fall prep with Experiential Entrepreneurship Curriculum
 

If you’d like lesson plans emailed to you directly, subscribe here to get the next one in your inbox.

Join 10,000+ instructors and get new entrepreneurship lesson plans and exercises via email!

 

3 Plans You Need for Fall Prep 2020

3 Plans You Need for Fall Prep 2020

Whether you’re teaching online, face-to-face, or a hybrid or HyFlex model, the Experiential Entrepreneurship Curriculum (ExEC) will enable you to provide award-winning engagement for your students:

  • In a structured, and flexible way
  • That integrates with all major learning management system (e.g. Canvas, Blackboard, D2L/Brightspace, Moodle, etc.)

In this environment of uncertainty, you have a chance to innovate the course experience you deliver students. Don’t fall back to the same old entrepreneurship textbook you’ve been using for years – that method won’t give you the flexibility you need to deliver value to your students this fall and to effectively prepare for online, face-to-face, and hybrid-flexible models. 

Fall Prep Options

Online Fall Prep

All classes at all 23 campuses of California State University, the nation’s largest four-year public university system, are moving online for the fall semester. Many schools will likely follow suit eventually, given fears of a COVID-19 second wave.

Even if we start classes in-person, we need a plan to quickly transition our class online if necessary. We built multiple versions of ExEC: one we’ve optimized for teaching in-person, one optimized for hybrid classes, and one optimized for teaching online. Most valuable for your fall prep…

You can seamlessly transition between these version, even mid-term.

We’ve been developing ExEC for the last 5 years and so far it’s…

…while producing outstanding student evaluations

If you’re teaching online this fall, ExEC has you covered!

Online Entrepreneurship Syllabus Structure

Below is a general course structure highlighting the skills students practice at each stage of our online curriculum through highly impactful entrepreneurship activities:

We created an innovative online experience in which students learn these skills that are based on the following foundational experiential learning elements:

  • Asynchronous with multiple touchpoints each week
  • Skills-based
  • Reflection groups

We taught our online version at John Carroll University this past Spring using the same experiential, interactive, approach we use for in-person classes that create meaningful connections between students and professors.

Whether you’re teaching online or face-to-face this fall, you can use ExEC to keep your students engaged in building valuable skills no matter their career path. 

Face-to-Face Fall Prep

The Experiential Entrepreneurship Curriculum helps your students learn:

  • Idea generation
  • Customer Interviewing
  • Financial modeling
  • MVPs and prototyping
  • Pitching and storytelling

If you meet face-to-face this fall, this curriculum provides 15 weeks of powerful, experiential moments during which students master the above skills through deliberate practice. In addition, students develop a growth mindset, learn to leverage failure, and practice design thinking and business model experimentation.

We iterated ExEC in face-to-face courses at nearly 100 universities for years, so you can feel confident delivering award-winning entrepreneurship activities like the 60 Minute MVP and the Lottery Ticket Dilemma that create the most engaging learning environment available.

But don’t take our word for it . . .

fall prep Experiential Entrepreneurship Curriculum student testimonial

fall prep faculty Experiential Entrepreneurship Curriculum faculty testimonial

HyFlex Fall Prep

As a last option, many of us have been told we will be teaching a Hybrid-Flexible (HyFlex) course this fall. This is a new approach for most of us, and that uncertainty can be scary.

Not to fear – we’re developing a version of the Experiential Entrepreneurship Curriculum specifically for this teaching model!

This approach combines some pretty complex technology and pedagogy; HyFlex is a course design in which courses simultaneously combine real-time, in-person classroom interaction with rich on-demand content. 

The underlying design ethos of a HyFlex model is flexibility and student choice. That means ExEC’s award-winning experiential approach is perfect for this particular model!

fall prep hyflex model
Source: https://www.chronicle.com/article/Are-Colleges-Ready-for-a/248710

Engage Your Students This Fall

Whether you are teaching online, face-to-face, or some version of HyFlex this fall, you can have

More engagement

More structure

More impact

in your entrepreneurship classes. ExEC combines the best practices of entrepreneurship education, and is now used at nearly 100 universities! This entrepreneurship curriculum is chock full of powerful entrepreneurship activities that teach skills entrepreneurs use to build real businesses. 

If you want an engaging approach you can use online or in-person for your entrepreneurship curriculum, and don’t want to spend all summer building it:

Consider trying ExEC this Fall.

fall prep with Experiential Entrepreneurship Curriculum

If you’d like lesson plans emailed to you directly, subscribe here to get the next one in your inbox.

Join 10,000+ instructors and get new entrepreneurship lesson plans and exercises via email!

Creativity and Innovation Sample Syllabus

Creativity and Innovation Sample Syllabus

Building an engaging undergraduate Creativity and Innovation course can be challenging. We wanted to share a few tips and tricks we learned from surveying our community of nearly 10,000 entrepreneurship educators:

  • Invite your students to practice the skills necessary to identify and develop with creative ideas – like observation, problem-solving, customer interviewing, and prototyping.
  • Show your students how the concepts apply to their current existence.
  • Bring guest speakers and judges into the conversation so students learn from other perspectives.

This sample syllabus provides a way to help students develop the mindset and skillset to be confidently creative entrepreneurs!

Creativity Skills

Students taking a creativity and innovation course should gain transferable skills they can use to create significant value in any workplace! Students pursuing any career path will benefit from honing these skills – any organization constantly needs new and better ideas. This syllabus lays out a course that helps students recognize, develop, and act upon their creativity and innovative spirit.

Specifically, this course is structured as a journey that enables students to first find a problem worth solving, and then find a solution worth building. During the first phase as they find a problem worth solving, students develop a growth mindset, leverage failure, discover ideas that bring them meaning using the creative process, interview customers and validate problems they identify.

During the second phase of the course, once students identify a problem they find to solve, they turn their attention to finding a solution worth building. In this phase, students develop their creativity and design thinking skills as they develop solutions based on customers’ problems. They also learn to monetize solutions through financial modeling, learn to prototype solutions to collect the maximum amount of validated learning about customers with the least effort, and run business model experiments. Finally, students share the story of the process they went through (in)validating their business model. In this end, they demonstrate they have acquired the entrepreneurial skills to find and test new opportunities.

Experiencing Creativity and Innovation

In this course, your students actively experience creating and capturing value. Through a variety of validated experiential learning techniques, students remain engaged and excited from day one until the last day of the course.

One example of our approach to experiential learning is our award-winning Lottery Ticket Dilemma exercise, during which students discover how important emotions are in the decision-making process and the importance of understanding and fulfilling other people’s emotional needs. Learning how to tap into and apply creativity and innovation is a very difficult journey.

We developed this creativity and innovation syllabus to help you enable your students to learn and practice the skills necessary to be a force of creativity and innovation in their chosen career path.


Get the Creativity & Innovation Sample Syllabus

We’ve created a detailed Creativity & Innovation sample syllabus that details the components of a full semester course.

Get the Sample Syllabus

  It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


Experiential Entrepreneurship Curriculum Logo

Don’t Reinvent the Wheel

We’ve spent years testing and iterating a structured set of comprehensive exercises that we know teach entrepreneurial skills in an engaging way – online or in-person.

Why waste your time trying to tie together a set of unrelated exercises you compile from around the web? Use a set of rigorous, cohesive lessons that will engage your students.

Use the “Best Entrepreneurship Curriculum Available”

Check out ExEC, engage your students, and give them access to the best tools available.

“The Best Entrepreneurship Curriculum Available”

“The Best Entrepreneurship Curriculum Available”

The Experiential Entrepreneurship Curriculum (ExEC) will help your students learn:

  • Idea generation
  • Customer Interviewing
  • Financial modeling
  • MVPs and prototyping
  • Pitching and storytelling

In a way that…

You’ll Love to Teach

entrepreneurship curriculum

Mark McNees and the Florida State University entrepreneurship teaching team have been impressed by ExEC’s award-winning approach. So much so that they’ll be adopting it at both their Tallahassee and Pensacola campuses this Fall.

online entrepreneurship lessons

Dr. Samantha Fairclough of the University of Nebraska-Lincoln knew the way she previously taught entrepreneurship “isn’t working for me. The students hate it. I hate it. I don’t enjoy the book.” She decided to ditch all textbooks and was searching for readings and articles she could use instead when she found the Experiential Entrepreneurship Curriculum (ExEC). Read more about Samantha’s experience adopting ExEC in her classroom. 

Experiential Entrepreneurship Curriculum Logo

A Winning Approach

In addition to winning praise, ExEC exercises have won USASBE’s prestigious Experiential Entrepreneurship Exercises (3E) competition, the last two years in a row.

Entrepreneurship Education

This competition is judged by entrepreneurship professors who know how hard it is to engage all students – and these exercises have won because they do precisely that.

Better experiences create better engagement.

Experiential Entrepreneurship Curriculum Logo

Peer Reviewed

The 60-Minute MVP exercise continues to be both a professor & student favorite.  Recently, it was also published in the Entrepreneurship Education and Pedagogy Journal

Academy of Management Learning & Education review of Experiential Entrepreneurship Curriculum

And ExEC has been reviewed in the Academy of Management Learning & Education, the leading journal on the study of management learning and education.

Learn more about ExEC in Academy of Management Learning & Education.

80+ Universities Now Use ExEC

Teaching experiential entrepreneurship courses is trending worldwide. We currently have 80+ universities teaching ExEC, including:

  • Virginia Tech
  • Penn State
  • Marquette University
  • TCU
  • Oklahoma State University
  • University of Nebraska-Lincoln

These diverse universities have adopted the ExEC curriculum into their classroom, and it can help your students too:

university entrepreneurship

Kim Pichot of Andrews University met the TeachingEntrepreneurship.org team at the annual USASBE conference. She tried a few exercises with her students, and her classroom came alive! Kim was so happy with the experience she wanted to try the full ExEC curriculum. Read about her experience using ExEc in her university’s Interdisciplinary Innovation & Entrepreneurship Certificate (4 courses and a capstone ending with a demo day and real money).

teaching creativity

Like hundreds of other entrepreneurship professors, Georgann Jouflas of Colorado Mesa University struggled to adapt the Lean Launchpad approach for her course. Rather than an accelerator cohort, she needed a comprehensive curriculum that was a better fit for students taking an entrepreneurship course. Learn how ExEC helped Georgann transform her students’ learning experience. 

Experiential Entrepreneurship Curriculum Logo

Online or In-Person

There are two versions of ExEC: one we’ve optimized for teaching in-person, and the other which we’ve optimized for teaching online and, especially relevant this Fall…

You can seamlessly transition between the two, even mid-term.

Don’t Reinvent the Wheel

We’ve spent years testing and iterating a structured set of comprehensive exercises that we know teach entrepreneurial skills in an engaging way – online or in-person.

Why waste your time trying to tie together a set of unrelated exercises you compile from around web? Use a set of rigorous, cohesive lessons that will engage your students.

 

Use the “Best Entrepreneurship Curriculum Available”

Check out ExEC, engage your students and give them access to the best tools available.

Experiential Entrepreneurship Curriculum Logo
Online Entrepreneurship Syllabus

Online Entrepreneurship Syllabus

Teaching an online entrepreneurship class to students who are used to taking classes in-person can be particularly challenging:

  • Discussions can be lethargic
  • Students are sometimes unmotivated
  • You can end up teaching into the “void” with little input or interaction from your students

If you’ve run one of these lectures, you probably didn’t get much out of the experience and neither did your students.

To genuinely engage online students, rethink your course from top-to-bottom. You want to answer questions like, how do you…

  • Redesign your interactive exercises to work online?
  • Get students to reliably ask and answer questions?
  • Connect students to each other, and the material, when they’re socially isolated?

As you start your redesign, we wanted to share our online course syllabus in case it’s helpful.

Online Entrepreneurship Syllabus Structure

A Blend of Sync and Async

No one likes teaching to the void (or being in the void).

What is the void? Have you ever used Zoom to teach to a bunch of black boxes? Or were your students’ cameras turned on but you consistently confronted with awkward silences and blank stares? Engagement is very difficult to maintain in an online course. Asynchronous is the most popular way to teach online, but an asynchronous learning environment alone can feel disconnecting to your students.

We wanted to avoid teaching to the void, and the disconnecting feelings it can create, so our syllabus is a combination of asynchronous activities students do individually with:

  • Interactive Synchronous Sessions. These experiential learning activities engage students and keep them motivated even when they’re learning remotely.
  • Reflection groups. This component of our online entrepreneurship course brings students together at regular intervals to share and process their experiences and processes. In these groups, students can reflect on the processes and the product of their journey through the course, helping them to learn from and teach each other, and also encouraging them to support each other thrive during the journey.
  • Check-ins. One of the biggest challenges experiential entrepreneurship classes face is that different teams progress at different speeds. Students who fall behind get discouraged when the class progresses to topics that are not yet relevant to them. Students who find success in making progress get bored if the class content stalls their progress. We also know that students can run into unique challenges in project-based classes, especially when they are online, and that students highly value time with instructors to help them overcome those challenges. One of the most successful remedies to both the problems outlined above is to provide students with differentiated learning experiences, via coaching/check-in sessions with teams. Every coaching session is an opportunity for students to measure the skills they’ve acquired in order to learn what to do next.

Skills-Based

An experiential entrepreneurship course, done well, helps students gain transferable skills they can use to create value for anyone or any organization in their professional and personal life. These skills are particularly important during times of uncertainty we are currently living through.

Find a Problem Worth Solving

Our curriculum has two phases of skill-building. The goal of Phase 1 is to find a problem worth solving. These are the skills taught in that phase:

  • Growth Mindset. This mindset is the belief a person has that they can learn more or be good at anything if they work hard and persevere. It is important to set the stage with this skill so students believe they can be good at anything, and that skill comes from practice.
  • Leveraging Failure. Failure is inevitable in the entrepreneurial process – we want students to build the skill set to take advantage of their failures to
  • Idea Generation. We don’t want your students to work on just any idea. Our syllabus highlights exercises and lesson plans that invite them to practice the skills necessary to discover ideas that bring them meaning. Once they have that idea, we guide them through identifying and actually locating their Early Adopters.
  • Customer Interviewing. The most critical skill entrepreneurs must learn is interviewing customers. Our exercises guide students through learning what to ask customers, iteratively practicing customer interviews, and analyzing interviews to guide their business model iteration.
  • Problem Validation. Students must decide whether they have validated a problem and whether they want to work on solving it or pivot to solve a different problem.

Find a Solution Worth Building

The goal of Phase 2 is to find a solution worth building. These are the skills taught in that phase:

  • Creativity & Design Thinking. These exercises enhance students’ brainstorming skills and how to develop solutions based on customers’ problems.
  • Financial Modeling. Successful entrepreneurship requires entrepreneurs to effectively monetize solutions. During this stage, students practice pricing and building a viable financial model.
  • Prototyping. Here we teach students to build new versions of their product that allows them to collect the maximum amount of validated learning about customers with the least effort.
  • Experiments. Running business model experiments is your students’ fastest path to success. Students learn to make small bets and test a number of different strategies until they find one that works.
  • Storytelling. In our curriculum, students don’t pitch their product/company. Instead, they share the story of the process they went through (in)validating their business model. In this way, they demonstrate they have acquired the entrepreneurial skills to find and test new opportunities.

Experiential

Your students should experience creating and capturing value, not passively learn about others who have. Experiential learning techniques are critical to any entrepreneurship course because they increase student engagement and excitement as they build knowledge by doing.

Using our new online syllabus gives you a way to engage and excite your students from the first through the last day with our innovative approach to experiential learning. One example of our approach to experiential learning is our award-winning Lottery Ticket Dilemma exercise.

Through this exercise, students will discover how important emotions are in the decision-making process and the importance of understanding and fulfilling other people’s emotional needs.

Specifically, students will experience:

  • Why the majority of businesses that start end in failure, & how to avoid those failures, & so students learn how to recognize and avoid those failures
  • Customers making decisions driven by their emotions, & so students learn how to uncover and leverage those emotions to create solutions customers want
  • Creating products customers want to purchase by understanding the emotional journey they want to take

Get the Online Entrepreneurship Sample Syllabus

We’ve created a detailed Online Entrepreneurship sample syllabus that details the components of a full semester course.

Online Entrepreneurship Syllabus Structure
Get the Sample Syllabus

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


college entrepreneurship

Lecture Less & Coach More With the Experiential Entrepreneurship Curriculum

Want to create engaging experiences for your entrepreneurship students? Check out the award-winning Experiential Entrepreneurship Curriculum (ExEC). Request a preview of ExEC today and make next semester the most engaging semester of entrepreneurship yet! Our curriculum is full of experiential exercises that will make your students’ learning come alive.


MBA Entrepreneurship & Innovation Sample Syllabus

MBA Entrepreneurship & Innovation Sample Syllabus

An MBA entrepreneurship & innovation syllabus needs to map out a journey of skill-building, analysis, and experience that prepares students for careers as entrepreneurs, family-business owners, or intrapreneurs in corporate environments.

We built our MBA entrepreneurship & innovation syllabus by scaffolding deliberate practice on top of theory; this experience forces students to test the classroom learning by engaging real customers with real ideas and real solutions.

This sample syllabus lays out a skills-based, experiential journey during which students develop the mindset and skillset to create value as they launch innovative projects at work!

Entrepreneurial Skills at the MBA Level

An MBA entrepreneurship and innovation course, done well, helps students gain transferable skills they can use to create significant value in their workplace! These skills are particularly important as students learn their industry, work their way up the proverbial corporate ladder, and eventually perhaps launch a venture as they develop a network and expertise.

Through experiential exercises focused on leveraging failure and developing a growth mindset, students in classes using our MBA entrepreneurship & innovation syllabus develop resilience. Success on the first attempt is rare, so being able to fall and get back up will serve students well; having the resilience to push through obstacles is more important than developing good ideas. But good ideas count too!

Our syllabus equips students with the skills necessary to discover ideas that bring them meaning. Once they have that idea, we guide them through identifying, locating, and interviewing their Early Adopters. The most critical skill entrepreneurs must learn is interviewing customers. The exercises in our MBA entrepreneurship & innovation syllabus guide students through learning what to ask customers, iteratively practicing customer interviews, and analyzing interviews to guide their business model iteration.

Once students identify a problem they want to solve and potential customers who experience that problem, we turn them to finding a solution worth building. This is where our curriculum really shines for the MBA students! They practice design thinking as they develop solutions based on customers’ problems. Students learn to effectively monetize solutions by building a viable financial model. We then turn their focus to prototyping new versions of their product to collect the maximum amount of validated learning about customers with the least effort, and to planning and running effective business model experiments. Overall, this journey provides students with a toolkit of skills that effectively and efficiently prepares students for success in the corporate or startup world.

Experiential Learning Matters

When building our MBA entrepreneurship & innovation syllabus, here are a few key things we learned from surveying our community of nearly 10,000 entrepreneurship educators:

  • MBA students want to know how to apply what they are learning in class; they want to practice skills. In this course, your students will practice skills such as problem-solving, customer interviewing, and prototyping that will help them create value in the organization they have or will found, or in the organization at which they are employed.
  • MBA students are likely to work a full-time job, and many have a variety of other family and community responsibilities beyond that. Take the opportunity right away to show these students that the skills and experiences they will be exposed to can create value in all those roles they juggle in their lives.
  • MBA students want their learning to be real. Make it real by adding “real” voices to your classroom – invite experienced entrepreneurs and intrapreneurs into your classroom as guest speakers and judges.

Get the MBA Entrepreneurship & Innovation Sample Syllabus

We’ve created a detailed MBA Entrepreneurship & Innovation sample syllabus that details the components of a full semester course.

Get the Sample Syllabus

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


Want 15 Weeks of Lesson Plans?

If you are looking for a fully structured, experiential entrepreneurship curriculum, with a semesters worth of lesson plans that students love, you don’t need to reinvent the wheel.

We’ve done the work for you. Check out the Experiential Entrepreneurship Curriculum

New Venture Creation Syllabus

New Venture Creation Syllabus

Starting a new venture is scary. Teaching students the skills necessary to start and grow a successful new venture is even scarier.

Students benefit when focused on a few core skills necessary to feel confident in their ability to start something, no matter how small. Introduce your students to skills like problem-solving, customer interviewing, and prototyping on their path to creating something with our New Venture Creation Syllabus. Using this syllabus, you can relate the skills students are practicing in class to their current life as a student, and show them how to leverage those skills to start a new venture that is meaningful to them. Other professors using our content have reported entrepreneurship student progress and confidence skyrocketed. new venture creation classroom in action Our New Venture Creation syllabus lays out a skills-based, experiential journey during which students develop the mindset and skillset to create value as they launch new ventures!

New Venture Creation Skills

A new venture creation course, done well, helps students learn and apply powerful frameworks and methodologies that are useful for planning and launching new ventures, and for corporate ideation and intrapreneurship. Our new venture creation syllabus is chock full of skill-building experiences to effectively prepare students for either of these paths.

The skills students learn in this course are particularly important as we know most students do not immediately start businesses out of college, but instead go to work for someone else, learn an industry, and eventually launch a venture as they develop a network and expertise. Our new venture creation syllabus has two phases. First is where students find problems worth solving. They do this through a journey of developing a growth mindset, learning to leverage failure, generating ideas they are excited to work on, finding and interviewing potential customers, and ultimately validating that they are working on a problem worth solving.

The second phase of our new venture creation syllabus focuses students on the skillset necessary to find a solution worth building. Specifically, students develop solutions based on customers’ problems, build a viable financial model, iteratively build prototypes of their product to gather validated learning about customers, and design and execute business model experiments. Students develop these skills through a series of award-winning experiences developed using theories, frameworks, and methodologies from a variety of disciplines.

Experiential Learning

Students in a new venture creation course should actively experience the highs and lows of creating and capturing value, not passively learn about others who have. Experiential learning techniques are critical to this course because they increase student engagement and excitement as students build knowledge by doing.


We built our new venture creation syllabus by leveraging the academic and entrepreneurial expertise of our community of nearly 10,000 entrepreneurship professors. Using our new venture creation syllabus gives you a way to engage and excite your students from the first through the last day with our innovative approach to experiential learning.


Get the New Venture Creation Sample Syllabus

We’ve created a detailed New Venture Creation sample syllabus that details the components of a full semester course.

Get the Sample Syllabus

  It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


Experiential Entrepreneurship Curriculum Logo

Don’t Reinvent the Wheel

We’ve spent years testing and iterating a structured set of comprehensive exercises that we know teach entrepreneurial skills in an engaging way – online or in-person.

Why waste your time trying to tie together a set of unrelated exercises you compile from around the web? Use a set of rigorous, cohesive lessons that will engage your students.

Use the “Best Entrepreneurship Curriculum Available”

Check out ExEC, engage your students, and give them access to the best tools available.

USASBE 3E Winner: Lottery Ticket Dilemma

USASBE 3E Winner: Lottery Ticket Dilemma

It is our pleasure to share with you the lesson plan that won the prestigious Experiential Entrepreneurship Exercises (3E) competition at USASBE this past January!
Entrepreneurship Education

If your students focus more on their products than their customers’ problems, this lesson plan is for you.!

Through this exercise, students will discover how important emotions are in the decision-making process, and the importance of understanding and fulfilling other people’s emotional needs.


Specifically, students will learn:

  • Why the majority of businesses that start end in failure, & how to avoid those failures
  • Customer decisions are driven by their emotions
  • To create products customers want to buy, we need to understand the emotional journey they want to take

Here’s how the lesson plan works…

Step 1: Set Context in Your Class

Use this exercise when students are beginning to think of ideas to develop – see the High Quality Idea Generation module in the Experiential Entrepreneurship Curriculum (ExEC) for explicit instructions to guide students to develop high quality ideas they are uniquely qualified to pursue.

Let students know there is a specific perspective that can help them develop powerful ideas that they will enjoy working on, and that today they will learn that perspective.

Step 2: Why Businesses Fail

Ask students to describe what they think the difference is between an inventor and an entrepreneur.

Inventors vs. Entrepreneurs

Walk students through the two comparisons to highlight this difference:

  • Segway vs. Razor scooters. Explain that Segway is an incredible invention, estimated to have a value of $2.5 billion, and that it was a colossal failure that reached only 1% of its market valuation. Then explain that Razor scooters (and now Bird and Lime electric scooters) are similar, but these far less “innovative” transportation options have generated far more market value – nearly $15 billion market. Point out that the Segway creator is an inventor because he focused on his emotional needs (building something technologically innovative, whereas the creator of the Razor scooter are entrepreneurs because they focused on creating products people actually decide to buy and use.
  • Google Glass vs. Warby Paker. Explain that Google Glass, like Segway, was invented as a revolutionary technology, but ended up being the butt of many jokes. Warby Parker, on the other hand, sells glasses that actually solve a problem for customers, so customers want to buy and use them.

Step 3: Setting Up the Game

Tell your students that to understand what people decide to buy, they must first understand how people make decisions. Explain they will play a game to figure that out, and the team that wins a game will get to pick their prize.

Explain that to play the game, your students will:

  • Form teams of two
  • Listen to a recording
  • Answer one question about the recording
  • The team that answers the question the best gets the prize

Let students know they will pick between a real lottery ticket worth up to $40 million, or a dime. Be sure to emphasize the potential value of the lottery ticket (e.g., a chance at $40 million) as opposed to simply describing it as a lottery ticket. Even if the jackpot is more than $40 million, tell them it’s worth $40 million to keep the math consistent for this exercise.

Tell your students that, based on the odds of winning the lottery, and the taxes they’d have to pay on any winnings, the dime is, strictly speaking, more valuable than the lottery ticket. Students should talk in their dyads and decided which prize they want.

Step 4: Lottery Ticket vs. Dime

Ask students to raise their hand if they want the dime. Then ask them to raise their hand if they want to lottery ticket.

The majority will pick the lottery ticket. Ask them

Why do you want a prize that is objectively worth less?

Probe them with questions that highlight any emotions associated with your students’ choices as you begin to hand out copies of the Emotional Palette Canvas

NOTE: Some students will indicate they want the dime instead of the lottery ticket. Be sure to dive in to understand why they want the dime. Ultimately, their preference for the dime will have an emotional component as well, even if it appears to be based entirely on logic (e.g. they want to feel confident, smart, etc.).

Step 5: Emotional Palette Canvas

Explain that this canvas is a tool to help them visualize and compare the intensity of different emotions.

Emotional Palette Canvas - Federico Mammano

Ask students to find the emotions they would feel if they won the lottery ticket. Scores should be in the +3 or +4 range. Ask your students to discuss in their dyad the following question:

Using the Emotional Palette Canvas, how can you explain why most people prefer the shot at $40 million, as opposed to an objectively more valuable dime.

NOTE: The correct answer is that while the objective value of the dime is higher than the lottery ticket, the emotional value (e.g. hope, excitement, fun, etc.) of the ticket is much higher than the dime. Teams should use the Emotional Palette Canvas to illustrate that the lottery ticket emotions “score” higher than the dime emotions.

Step 6: The Man Who Couldn’t Feel

Switch now to the questions that will determine the winning dyad. Tell students to listen carefully to the podcast you will play and think about this question:

What role do emotions play in decision making?

Play this podcast listed in the lesson plan.

Step 7: How Humans Make Decisions

After the podcast, have students answer the following to determine the prize winner:

  • They must link all of the concepts covered today:
    • The difference between inventors and entrepreneurs
    • The majority of the class wants the objectively less valuable, but emotionally more valuable, lottery ticket as a prize
    • What you learned from the podcast
  • To describe:
    • What role do emotions play in decision making?
    • Why did we, like most entrepreneurs, failed in our first experiment?
    • What we should do different next time to avoid repeating our mistakes?

For a sample answer, download the lesson plan!

It may take a few attempts for teams to get all the elements of this answer correct. After a team guesses, provide them feedback and then let another team answer. Continue until all of the elements above have been spoken to.

NOTE: So many people, including the majority of our students, think our decisions are based on logic, reason, and rational thinking. This is an opportunity to highlight that’s not the case. Drive this point home, especially if you’re teaching a large number of logically-oriented students, like engineers or scientists.

Step 8: Recap

This is your chance to drive home the main points of this lesson.

  • There’s no such thing as a human making a purely logical decision. Without emotions, we can’t make decisions.
  • Emotions influence every decision we make including what products are successful and who gets what jobs.
  • Whether one become an entrepreneur, or get a job, how much money one makes depends on how well they understand and fulfill other people’s emotional needs.

Get the “Lottery Ticket Dilemma” Lesson Plan

We’ve created a detailed “Lottery Ticket Dilemma” lesson plan. This exercise walks you, and your students, through the process, step-by-step.

Get the Lesson Plan

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.

This lesson is part of our fully experiential curriculum. If you’d like to see the entire curriculum, click to learn more.

 

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Social Entrepreneurship Syllabus

Social Entrepreneurship Syllabus

“A little bit of good can turn into a whole lot of good when fueled by the commitment of a social entrepreneur.” – Jeff Skoll, Founder, Skoll World Forum

Social entrepreneurship is a booming area of entrepreneurship programs around the world. Many students today want to change the world, but they struggle with understanding how to start. Using our social entrepreneurship syllabus, you can position students to address a social need with a mission-driven for-profit or not-for-profit venture.

 

This sample syllabus lays out a skills-based, experiential journey during which students develop the mindset and skillset to create value as they address some of the biggest problems facing our society today.

Social Entrepreneurship Skills

A social entrepreneurship course, done well, helps students gain transferable skills they can use to change the world! These skills are particularly important as students tackle really big social problems like climate change, equality and justice, diversity and inclusion, election security, etc.

These skills revolve around two main goals: finding a problem worth solving and finding a solution worth building. To find a problem worth solving, our social entrepreneurship syllabus guides students through a series of exercises designed to:

  • Develop a growth mindset so students believe they can be good at anything.
  • Leverage failure by experiencing and reflecting on a series of small failures.
  • Generating ideas that bring them meaning.
  • Finding and interviewing the best customers for their ideas. Students learn what to ask customers and how to analyze interviews to guide their business model iteration.

To find a problem worth solving, our social entrepreneurship syllabus guides students through a series of exercises designed to:

  • Enhance students’ brainstorming skills and enable them to develop solutions based on customers’ problems.
  • Monetize solutions using effective pricing and financial modeling strategies.
  • Prototype new versions of their product that allows them to collect the maximum amount of validated learning about customers with the least effort.
  • Run business model experiments using small bets and different strategies until they find one that works.

Experiential Learning for the Social Entrepreneur

The skills necessary for success as a social entrepreneur include identifying opportunities, problem-solving, customer interviewing, and prototyping. Students completing a course using our social entrepreneurship syllabus may not build a social business or movement today or tomorrow, but the skills they learn will be valuable for them in any career path once they leave campus.

While they are on campus, students are involved with many organizations in the community and across campus. No matter their position in these organizations, you can show your students how the skills they practice using this social entrepreneurship syllabus will benefit them in all of those organizations.

Students looking to change the world want inspiration and want to know it’s possible.

Show them it is possible by letting them practice the skills necessary to bring change to life. We built our social entrepreneurship syllabus upon a foundation of these skills, guided by the expertise of our community of nearly 10,000 entrepreneurs and entrepreneurship professors.


Get the Social Entrepreneurship Sample Syllabus

We’ve created a detailed Social Entrepreneurship sample syllabus that details the components of a full semester course.

Get the Sample Syllabus

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.

Introduction to Entrepreneurship Sample Syllabus

Introduction to Entrepreneurship Sample Syllabus

“Why is it useful to understand the theory behind art, why not just go finger paint?” Todd Zenger, the chair of the Department of Entrepreneurship & Strategy at the David Eccles School of Business.

It is important to expose students to entrepreneurship by inviting them to practice entrepreneurial skills. In an introduction to entrepreneurship course, students need to understand what it feels like to think and act entrepreneurially, because that is how they will create value for their future employer, and perhaps by one day launching their own venture. In other words, students need active learning, which is what this Introduction to Entrepreneurship syllabus provides.

We developed our Introduction to Entrepreneurship syllabus with the help of our community of nearly 10,000 entrepreneurship educators so it enables you to create an experience through which students:

  • Practice the skills necessary to launch a create lasting value for any organization they work for, or any venture they launch. In other words, they hone skills that are valuable in any career path!
  • Apply concepts to problems and contexts that matter to them.

Training in entrepreneurship stimulates students’ powers of observation, develops their creative and critical thinking, and instills in them an orientation to disciplined and collaborative action. Our Introduction to Entrepreneurship syllabus provides you a roadmap of experiential skill-building around observation, creativity, and action.

Entrepreneurial Skills

Graduates with well-honed entrepreneurial skills make a valuable contribution in any field: engineering, business, medicine, law, education, counseling, and many other fields. An introduction to entrepreneurship course lays the foundation during which students learn the critical mindset and skillset entrepreneurs use to create value.

Using our introduction to entrepreneurship syllabus, after navigating some small failures, students use their growth mindset to discover ideas that are meaningful to them. If students work on ideas that bring them meaning, the learning is much more effective, so we enable you to guide them through a validated process to get excited about the ideas they work on! The next step is the most critical skill entrepreneurs learn: interviewing customers. We developed award-winning exercises during which students learn what to ask customers, iteratively practice customer interviews, and analyze interviews to guide their business model iteration.

The next phase in our introduction to entrepreneurship syllabus is where students build a solution worth building. In this phase, students develop solutions based on customers’ problems using creative and design thinking. Once they identify a solution their customers want, our exercises walk them through effectively monetizing that solution, prototyping that solution to collect validated learning about customers, and running business model experiments. This course ends with students demonstrating they acquired the entrepreneurial skills to find and test new opportunities by sharing the story of their process through (in)validating their business model.


Get the Introduction to Entrepreneurship Sample Syllabus

We’ve created a detailed Introduction to Entrepreneurship sample syllabus that details the components of a full semester course.

Get the Sample Syllabus

 

It’s free for any/all entrepreneurship teachers, so you’re welcome to share it.


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Lecture Less & Coach More With the Experiential Entrepreneurship Curriculum

Want to create the most engaging team experiences for your students? Check out the award-winning Experiential Entrepreneurship Curriculum (ExEC). Request a preview of ExEC today and make next semester the most engaging semester of entrepreneurship yet! Our curriculum is full of experiential exercises that will make your students’ learning come alive.